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MedPro Disposal · 1 month ago

Digital Marketing Manager – AI & Web Strategy

Chicago, IL

Full-time

Onsite

Mid, Senior Level

$90K/yr - $125K/yr

5+ years exp

MedPro Disposal is the nation's largest privately-held medical waste management company, serving healthcare providers across America. The Digital Marketing Manager will oversee and optimize all digital channels, shaping the digital strategy and executing campaigns to enhance the company's online presence and performance.

Health CareMedicalTrainingWaste Management

Growth Opportunities

Responsibilities

Own the digital ecosystem — manage performance across all digital channels: organic web, SEO, paid search (Google Ads, Bing, etc.), and social media (organic and paid) and anywhere our company and related brands may appear online

Manage resources — you'll be the leader of a team responsible for digital channels, tasked with managing or delegating task and route ownership to in-house resources, as well as freelance and outside agency partners

Lead AI-driven initiatives — oversee AI and GEO-targeted marketing strategies, including emerging AI search platforms and content optimization

Align digital messaging — ensure our online presence and creative assets reflect company strategy, positioning, and tone

Implement & maintain tracking — ensure end-to-end analytics, attribution, and reporting are accurate and actionable

Collaborate cross-functionally — work closely with leadership, design, sales, and content teams to align campaigns with business goals

Stay ahead of trends — proactively identify opportunities in AI, automation, and search technologies to strengthen MedPro’s competitive edge

Qualification

Digital marketing strategySEO managementGoogle Analytics (GA4)AI tools experienceProject management skillsCommunicator

Required

5+ years of experience in digital marketing, ideally with experience in multi-channel performance management

Proven success managing SEO, paid search, paid social, and website strategy

Working knowledge of Google Analytics (GA4), Tag Manager, Search Console, digital heat maps, and ad platforms (Google Ads, Meta, LinkedIn, etc.). Can leverage agency and outside vendor resources for high expertise

Data-driven mindset with strong analytical and project management skills

Excellent communicator with the ability to translate strategy into clear digital execution