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Weber Shandwick · 1 month ago

Director, Paid Media

New York, New York, United States

Full-time

Onsite

Director/Executive

$100K/yr - $130K/yr

8+ years exp

Resolute is a data driven media and measurement agency within The Weber Shandwick Collective. The Account Director, Paid Media, is responsible for managing client relationships, developing media strategies, and leading a team to execute and monitor paid media programs.

AdvertisingAnalyticsConsultingContentMarketingPublic RelationsReputation

Responsibilities

Successfully build, grow and “own” client relationships. Understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business

Lead strategic and tactical planning activities. Accountable for developing, implementing and maintaining media plans that deliver against client objectives and strategies

Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes

Manage and be accountable for client budgets and timelines, oversee reports and client billing

Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied

Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client

Keep abreast of media and industry trends that impact your client’s business

Manage and develop a team of direct reports. Maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person’s skills, while motivating their interests and challenging them

Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry

Work closely with team to set brand strategies and develop media plans

Accurately, objectively and constructively evaluate performance of direct reports

Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members

Foster an environment which encourages intelligent risk taking, innovation and creativity

Exhibit ambition by driving agency thought leadership and new business

Actively participate in new business pitches

Help own the financial aspects of your team – profitability by client, staffing needs, etc

Partner with Media and Finance operations as it relates to media billing

Assist VP with media operations process and compliance of team members

Qualification

Paid media experienceClient leadershipAnalytical skillsGoogle Campaign ManagerMedia management toolsStrategic planningKPI understandingTeam leadershipNegotiation skills

Required

8+ years of paid media experience with strong client and team leadership qualities, preferably with some experience in healthcare and pharmaceuticals

Experience planning and buying across online and offline media channels

Strong analytical skills and understanding of KPI's and attribution

Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers

Experience working with media management tools (e.g. Mediaocean)

Benefits

Medical

Dental

Vision

401k (with employer match)

Tuition Reimbursement

Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul

MyDays – Flexible holiday schedules

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

Company

Weber Shandwick

Glassdoor3.7

Weber Shandwick is a global public relations firm with offices in major media, business, and government capitals around the world. It is a sub-organization of Interpublic Group.

Founded in 2001

New York, New York, USA

1001-5000 employees