Inbound 281 · 2 months ago
Digital Marketer
Troy, MI
Full-time
Onsite
Mid Level
4+ years expInbound 281 is seeking a Digital Marketer who is tech-savvy and possesses excellent writing skills. The role involves creating and managing Inbound Marketing campaigns using HubSpot, as well as developing content and strategies to enhance customer engagement and performance metrics.
AdvertisingMarketingProfessional Services
Responsibilities
Leveraging all aspects of HubSpot Automation to support customer’s strategic objectives
Creation and publishing of email newsletters, landing pages, website pages, blogs, call to actions, workflow emails, and full suite of HubSpot Technology etc
Creation and managing of paid ads for Google, Facebook, LinkedIn and sponsorship campaigns etc
Creation and publishing of social media campaigns
Research, create and execute SEO keyword strategies to improve customer SERP results
Strategize, create and manage content for marketing, sales and services campaigns
Consult with customers on current metrics, results and recommendations
Deliver projects on time and on budget
Customer monthly reporting of results
Analyze reporting and make recommendations to improve results and key performance metrics
Qualification
Required
Proven work experience as a Digital Marketer
Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
Knowledge of CRM software and Content Management Systems
Familiarity with SEO/SEM and Google Analytics
Understanding of web design and methods
Have a knack for problem-solving with data
Are driven to make a difference for your customers
Are organized with strong attention to detail
Strong analytical skills
Are autonomous, adapt quickly and can balance various responsibilities
Excellent communication skills (verbal and written)
Be driven to educate yourself and those around you
Work well in a team environment and enjoy learning from those around you
Demonstrate positivity and resilience in relationships
4+ years of relevant work experience OR a bachelor's degree in business, marketing, communications, or related field
Preferred
Experience with Creative Writing, SEO, HubSpot, WordPress, Google Analytics and Marketing Automation a plus
Company
Inbound 281
Inbound 281 is a Marketing & Advertising that provides HubSpot, Marketing Automation, SEO, Marketing, Google PPC, Paid Media.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Duane K.
COO
Company data provided by crunchbase