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Branch · 9 hours ago

Senior Product Operations Manager

Texas, United States

Full-time

Hybrid

Mid, Senior Level

$127K/yr - $165K/yr

6+ years exp

Branch is transforming how brands and users interact across digital platforms, providing mobile marketing and deep linking solutions. The Senior Product Operations Manager will enhance product development processes and drive insights programs while leveraging AI and automation to improve efficiency and quality within the organization.

App MarketingMobile AdvertisingMobile AppsSoftware

Comp. & Benefits

No H1B

Responsibilities

Drive Insights Programs such as Voice of Customer (VOC): Design and execute systematic approaches to gather, analyze, and synthesize customer feedback across multiple channels including surveys, interviews, support data, and app reviews

Operationalize Development Partner Programs: Build scalable systems and workflows that support Product-led beta and early-access cohorts and ensure insights are captured and reintegrated into the PDLC

Research Analysis: Transform qualitative and quantitative research data into clear, actionable insights that drive product strategy and roadmap decisions

Build Scalable Systems: Create templates, processes, and frameworks that enable consistent execution across product development lifecycle, from discovery through launch

Product Operating System & Roadmap Management: Support roadmap planning processes and create systems for tracking delivery against commitments and communicating progress to stakeholders. Optimize the product organization's operating cadence

Cross-Functional Collaboration: Partner closely with PMM, Enablement, and GTM teams on competitive and customer insight synthesis and operational readiness across all stages of the PDLC

Product Lifecycle Support: Design and maintain PDLC systems that streamline collaboration across Product, Design, Engineering, and PMM and cross-functional stakeholders from discovery through launch

Identify opportunities to integrate AI and automation into product workflows (e.g., AI agents to accelerate PRD writing, copilots for roadmap updates, NLP for VoC analysis)

Design, pilot, and operationalize AI-driven agents and tools that multiply the efficiency of Product, Design, and Engineering teams

Build business cases for new AI tooling and workflows, including cost-benefit analysis and adoption strategies

Partner with product data analysts to embed AI-driven insights into dashboards, feedback loops, and decision-making processes

Drive adoption of AI tools and solutions within the product organization through training, enablement, and change management

Qualification

B2B SaaS experienceProduct OperationsAI integrationData analysisUser researchStakeholder managementProcess designAutomation experienceCommunicationCollaboration

Required

6-8+ years in Product Operations, product or program management, or closely related roles that partner with engineering/product (B2B SaaS)

Track record of building scalable processes and systems that improve team efficiency and outcomes

Experience working closely with Product Management, Product Design, and Marketing teams to drive alignment and execution

Excellent written and verbal communication skills with ability to tailor messaging to different audiences and present findings clearly

Comfortable with data analysis, survey tools, and user research platforms; experience with SQL is a plus

Proven ability to influence without authority and manage complex stakeholder relationships

Proven experience designing and executing processes and systems to support user research and insights

Operates as a strategic operator: independently drives execution while proactively identifying systemic gaps and bringing solutions. You manage up and out to keep stakeholders aligned

Experience operationalizing automation within business workflows (AI is a plus: e.g., designing, piloting, and scaling AI agents, copilots)

Preferred

Experience in fast-growing B2B SaaS companies, ideally in adtech/martech ecosystems

Background as a Product Manager or extensive collaboration with product teams is a plus

Experience in design operations or user experience research

Familiarity with research platforms (e.g., Great Question, UserTesting), survey tools, and analytics platforms (e.g. Amplitude, Heap)

Experience managing customer advisory boards, beta programs, or early access initiatives, and interacting directly with customers and end users

Familiarity partnering with Product Managers and Product Designers to operationalize and analyze user research, even serving as facilitator and working directly with users when needed

Experience with generative AI applications, copilots, and workflow automation tools; ability to evaluate and implement them in business processes

Nice-to-have: comfort with Python or other scripting to prototype/support automation, and exposure to NLP/AI-powered analytics for VoC and product-usage insights