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University of California, Santa Cruz · 1 month ago

Communications, Website, and Graphic Design Specialist

United States

Full-time

Remote

Mid Level

$89K/yr - $95K/yr

The University of California, Santa Cruz is a public university that combines the experience of a small liberal arts college with the rigor of a major research university. The Communications Specialist will support external communication projects, facilitate business development, and manage a comprehensive communications program, utilizing various tools and platforms to effectively convey information and branding strategies.

ArtEducationUniversities

No H1B

Responsibilities

Leverages communication and design best practices to create compelling collateral that meets the communications, marketing, business development, and member needs

Coordinates with the Smarter Balanced staff to translate communication objectives and concepts into appealing, on-brand designs that effectively convey the intended messaging for the specific audience(s)

Authors, designs, and delivers multi-format digital communications, including emails, technical documents, and both short- and long-form assets to support key programs according to style, content, and design specifications

Maintains and updates web-based content (Smarter Balanced website, Social Media pages)

Liaisons with technical staff as necessary to make back-end changes to web-based materials that meet design, communications, and branding goals

Designs, develops, implements, and manages front-end website changes to support ongoing development of the member portal, Smarter Balanced website, and Starting Smarter network sites

Ensures brand consistency and compliance with style guidelines across all web content

Optimizes content for usability, search engine optimization (SEO), and mobile responsiveness

Monitors web analytics and provide reports to inform content strategy

Designs small to medium websites and/or architectures and contributes to moderately complex to complex designs

Support Content Management System development and design for websites designed in HubSpot and WordPress

Supports the implementation of effective systems for managing information, projects, and communications to ensure accurate and timely responses

Identifies specific communications needs and develops the content and process for organizational improvements

Works with management and Consortium members to develop and implement long- and short-term strategic communications plans and projects

Coordinates and tracks information from other teams to ensure completion and sufficient time for leadership review in advance of project due dates

Performs specific projects or assignments

Qualification

Website designGraphic designEmail marketing platformsContent management systemsAdobe Creative SuiteProject management softwareSEO optimizationCopyeditingProofreadingInterpersonal communicationActive listening

Required

Bachelor's degree in related area and / or equivalent experience / training

Demonstrated experience utilizing email marketing platforms

Experience with common productivity tools (Adobe, Microsoft Word, Excel, Outlook, PowerPoint, Sharepoint, OneDrive) and video conferencing software

Experience in the design and development of websites built in WordPress and HubL

Experience using common graphic design tools (Canva and Adobe InDesign, Illustrator, Photoshop, and Dreamweaver) to produce branded materials

Experience in monitoring and tracking activities of a project to complete the project on schedule and within budget constraints

Familiarity with content management systems, project management software, and other technical applications to effectively support staff, and develop, produce, and deliver communication-related assets for various media, including video and applications

Experience ensuring that organizational practices, services, and behaviors support and promote collaboration among staff

Strong skill in writing effective, persuasive and professional communication messages

Strong verbal, interpersonal communications, active listening, and political acumen skills for reaching a wide variety of audiences for various purposes

Skill in scheduling across teams and time zones, and with external partners

Basic copyedit skills and proofreading skills

Ability to streamline processes and workflows, tools, and resources

Preferred

Degree in Communication, Public Relations or Journalism

Basic knowledge of event coordination and planning, with a focus on communications, promotion, engagement strategies, and other event-related supports

Experience ensuring that organizational practices, services, and behaviors support and promote collaboration among staff

Knowledge of, or experience in marketing in the education space, and/or for companies with an online focus, including companies that engage with end-users in an online environment

Experience working with and supporting the policies and practices, and the mission, vision, and goals of value-driven organizations

Knowledge of location protocols and channels for communication internally and externally

Experience with creating accessible print and web-based materials

Experience planning and providing deliverables that meet the terms of a contract

Communications, Computer Systems and Technology, Office Management certification