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WPP Media · 2 months ago

Senior Associate, Account Services

New York, United States

Full-time

Onsite

Mid, Senior Level

$45K/yr - $90K/yr

1+ years exp

WPP Media is a global media collective focused on creative transformation. The Senior Associate, Account Services is responsible for delivering exceptional service to GroupM agencies, ensuring proper campaign management, and fostering strong agency relationships while monitoring campaign performance and success.

Marketing & Advertising

Responsibilities

Assist with putting together response to briefs for existing clients

Build strong and effective full funnel strategy plans across ATV, DOOH, Integrated Solutions

Responsible for monitoring performance and delivery of KPIs, alerting the team to any under-performance

Monitor the commercial success of each campaign and ensure agency is kept informed of campaign status throughout the campaign

Troubleshoot issues with the support of the wider team when needed

Foster good working relationships with agency teams & manage their expectations

Ensure agencies receive a high level of client service

Work with agency teams and relevant internal teams to up-sell and cross-sell (and secure re-bookings)

Help retain business due to excellent campaign delivery and results

Assist with billing & reconciliation of campaigns

Work with additional Nexus Media Solutions teams to create presentation for agency / client

Foster relationship and collaboration with Trading, Analytics, and AdOps teams to ensure campaign pacing & performance

Qualification

Digital ad campaign experienceProgrammatic planning & strategyBudget managementMicrosoft PowerPointMicrosoft ExcelAd server experienceEagerness to learnAgility in workload managementDedication to goalsEffective communicationAttention to detailProblem-solving skillsRelationship buildingInitiative

Required

Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience

1+ years prior work and/or internship experience within online marketing or digital media industry

Digital ad campaign experience, including display, video, programmatic, social, or paid search campaigns

Effective communication, attention to detail & problem-solving skills and is capable of building relationships with clients

Eagerness to learn about Programmatic, OOH, and Advanced TV industry and proactively seeks out educational materials on key players in this space

Ability to be agile and manage several clients at once while prioritizing workload

Strong sense of initiative and personal ownership

Dedication to attaining team and personal goals

Proficiency with Microsoft PowerPoint, Word, Excel

Prior experience with one or more ad servers, tag management systems or trading platforms (DoubleClick Campaign Manager, Sizmek, Prisma, Xandr, The Trade Desk, DV360, Google Tag Manager, Adobe Dynamic Tag Manager, Amazon, etc.)