Apply on Employer Site

IGEN · 2 months ago

Product Marketing Manager - Enterprise SaaS

Austin, TX

Full-time

Onsite

Mid, Senior Level

7+ years exp

IGEN is a company focused on providing innovative solutions through its ComplyIQ platform. The Product Marketing Manager will be responsible for strategic positioning, messaging, and go-to-market execution, driving market research, customer adoption, and revenue growth across various sales channels.

ComplianceEnterprise SoftwareRisk ManagementSoftware

No H1B

Responsibilities

Develop market positioning, vertical-and ICP-specific messaging frameworks, and value propositions that clearly articulate product differentiation and customer outcomes

Lead cross-functional GTM planning and execution for new product launches and major feature releases, aligning product, sales, marketing, and customer success teams

Conduct deep customer and competitive research to inform product messaging, segmentation, and campaign strategy

Create, launch, and optimize campaigns that drive pipeline, conversion, and deal size

Collaborate with Product Management and Sales to develop and refine pricing strategies that align product value with market expectations and maximize revenue potential

Define and optimize go-to-market channels for both direct enterprise sales and partnerships with channel resellers/alliances, ensuring seamless customer acquisition and expansion across key market segments

Collaborate with the rest of the marketing team to produce high-impact sales and marketing assets including web pages, case studies, webinars, and product videos

Equip sales teams with solution briefs, battle cards, pitch decks, objection handling guides, demos to improve win rates

Analyze product adoption, win/loss, and competitive intelligence to refine messaging and identify market opportunities

Represent the voice of the customer internally, ensuring product roadmap priorities align with market needs

Measure and report on the impact of product marketing initiatives using pipeline attribution, causal analytics, engagement metrics, and win-rate analysis

Qualification

Product marketing experienceB2B SaaS expertiseAnalytical skillsCRM data analysisCustomer journey mappingCommunication skillsBrand buildingCategory design principles

Required

Bachelor's degree in business or marketing

7+ years of product marketing experience in B2B SaaS, preferably in enterprise software or vertical-specific platforms (e.g., tax compliance or regulatory technology)

Proven track record of launching complex software products with measurable business impact

Strong analytical skills with experience using causal analytical models, CRM data (HubSpot preferred), and marketing automation platforms to assess campaign performance

Exceptional written and verbal communication skills, with the ability to distill technical features into business outcomes

Deep understanding of buyer personas, customer journey mapping, and B2B sales cycles

Experience working closely with product management and sales leadership in a fast-paced environment

Experience with category design principles and brand building in technical markets

Willing to travel, as necessary