Oldcastle Infrastructure · 1 week ago
Marketing Manager- Smart Infrastructure
Atlanta, GA
Full-time
Onsite
Mid, Senior Level
5+ years expOldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. The Marketing Manager will be responsible for developing and executing marketing strategies for digital and smart-enabled products, working closely with product managers and commercial teams to drive market adaptation and sales enablement.
Environmental EngineeringManufacturing
Responsibilities
Develop and execute comprehensive marketing strategies, across all appropriate channels, including product positioning, messaging, and launch plans, that align with product and business goals
Conduct or facilitate market research to understand customer needs, market trends, and the competitive environment. Use research and insights to inform product positioning
Define and articulate product value propositions, ensuring that they differentiate, and resonate with the target audience. Develop clear and compelling messaging that communicates the benefits and features of the product
Create and deliver sales enablement materials, such as product demos, presentations, data sheets, battle cards, to support the sales team in effectively communicating product value to customers
Collaborate with internal and external content development teams, SMEs and key stakeholders to develop high-quality content that drives engagement throughout the funnel
Plan and execute product launches, including coordinating with cross-functional teams, developing launch timelines, and ensuring that all marketing and sales activities are aligned
Gather feedback from customers, identify key pain points, and develop strategies to improve customer satisfaction and product adaptation
Monitor performance of product marketing initiatives, analyzing key metrics, such as adoption, market share, revenue growth, and customer satisfaction. Provide regular reporting and insights to key stakeholders with recommendations for improvements
Qualification
Required
Degree in business, marketing or related field, or equivalent work experience in marketing
Minimum of 5+ years marketing experience; related sector experience (digital or software, engineering, infrastructure, industry sector) preferred but not required
Excellent understanding of marketing fundamentals
Excellent ability to work as part of a multi-disciplinary team, manage day-to-day relationships with external vendors and work in partnership with allied teams from around the business
Benefits
Highly competitive base pay
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs
An inclusive culture that values opportunity for growth, development, and internal promotion
Company
Oldcastle Infrastructure
Oldcastle Infrastructure future-proofs North America’s infrastructure and transform communities by protecting water, enhancing communications, transporting energy, and strengthening structures.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Sarita Panwar, MBA
CFO- Pipe and Precast
Miikka Riionheimo
Chief Operating Officer
Recent News
EIN Presswire
2025-09-08
2025-08-23
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