Adobe · 2 months ago
Director, Product Management - GenStudio Ad Trafficking & Activation
San Jose
Full-time
Onsite
Director/Executive
$166K/yr - $334K/yr
10+ years expAdobe is a company focused on changing the world through digital experiences. The Director of Product Management for GenStudio Ad Trafficking & Activation will define and drive the strategic vision for marketing content publication and optimization at enterprise scale, leading efforts in AI-powered systems for dynamic creative optimization and cross-channel orchestration.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Define and own the multi-year product strategy for ad trafficking, dynamic content optimization, and activation capabilities across the entire GenStudio platform
Drive alignment across GenStudio modules (Performance Marketing, Content Marketing, CTV, Retail Media) to ensure cohesive activation experiences
Partner with GenStudio’s Head of Product and executive leadership to shape go-to-market strategy for Ad Activation and Trafficking
Represent Adobe's vision for AI-powered marketing activation with industry analysts, at major conferences, and in strategic customer engagements
Own business outcomes including revenue targets, customer adoption metrics, and competitive win rates for your product area
Build GenAI-powered DCO capabilities that automatically personalize creative across audience segments, contexts, and channels
Design systems that test and optimize hundreds of creative variations simultaneously, learning what works and automatically allocating budget to winning variations
Develop real-time optimization engines that adapt creative based on performance signals, audience behavior, and contextual factors
Design activation infrastructure that seamlessly publishes content to paid media platforms (Meta, Google, TikTok, etc.), retail media networks (Amazon, Walmart, Instacart), DSPs, email systems, social platforms, and emerging channels
Build orchestration capabilities that coordinate campaigns across channels—ensuring consistent messaging, unified frequency capping, and cross-channel optimization
Define API strategies and partnership requirements for integrating with marketing platforms, ad networks, and activation endpoints
Create workflows that enable marketers to activate campaigns at scale (e.g., 1000+ ads for Black Friday) with minimal manual effort
Ensure activation systems handle enterprise complexity: multiple brands, regions, agencies, compliance requirements, and approval workflows
Deeply understand activation and personalization challenges facing Global 2000 marketing organizations
Design for enterprise requirements: governance, compliance, brand safety, multi-market complexity, agency collaboration
Balance needs of diverse personas: CMOs seeking strategic control, campaign managers executing tactics, and performance marketers optimizing ROI
Lead strategic customer engagements, shaping product roadmap based on enterprise customer insights
Partner with Sales and Customer Success to drive adoption, expansion, and customer advocacy
Lead and mentor a small team of product managers across DCO, channel integrations, and activation workflows
Collaborate with Engineering leadership to build scalable, reliable activation infrastructure handling millions of ad placements
Partner with AI/ML teams to develop optimization algorithms and personalization models
Work with Adobe's platform teams (Experience Cloud, Advertising Cloud) to leverage shared capabilities and ensure strategic alignment
Engage with Legal, Privacy, and Trust teams to navigate advertising regulations, data privacy, and responsible AI requirements
Build external partnerships with channel platforms, ad networks, and technology providers
Qualification
Required
10+ years in product management. Experience in marketing technology, ad tech, personalization platforms, or activation/orchestration systems is a huge plus
5+ years in senior leadership roles managing directors, senior PMs, or large cross-functional product organizations (15+ person organizations)
Proven track record building products for Global 2000 enterprise customers with complex, multi-stakeholder buying processes
Experience defining product strategy that drives measurable business outcomes (revenue, market share, customer growth)
Strong technical depth—ability to engage in architecture discussions about API design, real-time bidding systems, optimization algorithms, and distributed systems
History of successful executive-level stakeholder management, both internally and with strategic customers
Expert-level understanding of digital advertising ecosystems: programmatic buying, RTB, ad exchanges, DSPs, SSPs, and walled garden platforms
Deep knowledge of personalization technologies, A/B testing methodologies, and optimization algorithms
Familiarity with retail media networks, connected TV advertising, and emerging activation channels
Understanding of marketing compliance requirements: GDPR, CCPA, brand safety, viewability standards, and ad fraud prevention
Experience with API-first product design and building platform products that others build on
Demonstrated ability to identify transformative use cases for GenAI in marketing activation and optimization workflows
Understanding of LLM capabilities for campaign automation, conversational interfaces, and AI agents
Experience thinking through responsible AI, bias mitigation, and transparency in automated decision-making systems
Ability to see multiple moves ahead, anticipate market shifts, and position products for long-term success
Comfortable presenting to C-suite executives, both internally and with customers
Strong financial modeling skills, P&L management experience, and commercial instincts
Proven ability to drive outcomes across large, matrixed organizations
Balances strategic thinking with rapid execution and willingness to make tough calls with incomplete information
Track record of hiring, mentoring, and developing high-performing product leaders
Exceptional storytelling ability—can simplify complex systems for diverse audiences
Preferred
MBA or advanced degree in a relevant field
Previous experience at leading ad tech companies (Google, Meta, Amazon Ads, The Trade Desk, Adobe) or marketing technology platforms
Deep expertise in programmatic advertising, DSPs, DMPs/CDPs, marketing automation platforms, and multi-channel campaign management
Background as a marketing practitioner or in media buying/planning roles
Published thought leadership on marketing technology, personalization, or AI in advertising
Direct experience with Adobe products (Experience Cloud, Advertising Cloud, Creative Cloud)
Technical background in distributed systems, real-time bidding, or recommendation engines
Existing relationships with key players in the advertising and marketing technology ecosystem
Benefits
Annual Incentive Plan (AIP)
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
Benzinga.com
2026-01-21
2026-01-20
The Hollywood Reporter
2026-01-20
Company data provided by crunchbase