Agora · 2 months ago
Head of Global Marketing
Santa Clara, CA
Full-time
Onsite
Director/Executive
10+ years expAgora is the global leader in real-time engagement, providing developers with APIs for real-time conversational AI and communication. They are seeking a visionary Head of Global Marketing to define and lead the company's marketing strategy centered on Conversational AI, focusing on educating and engaging the developer and business communities.
Developer APIsDeveloper ToolsPaaSReal TimeSaaSSoftwareVideoWeb Development
Responsibilities
Develop and implement a global marketing strategy centered on Conversational AI as the defining focus of Agora’s brand, products, and ecosystem positioning
Align marketing initiatives with executive and product leadership to ensure company-wide focus on AI-driven innovation and business outcomes
Shape category creation and market definition, influencing how customers, developers, and partners understand the Conversational AI landscape and Agora’s leadership within it
Build and scale a best-in-class Product Marketing function that bridges product innovation with market adoption
Define and execute positioning, messaging, and go-to-market strategies for Agora’s PaaS-based Conversational AI and Real-Time Engagement offerings
Ensure product marketing drives category leadership by articulating technical differentiation and customer value clearly
Partner closely with Product, Developer Relations, and Sales to translate deep technical capabilities into compelling market narratives and adoption drivers
Develop high-impact product launches, technical education assets, and enablement programs that increase developer activation and commercial success
Lead marketing strategies that drive developer activation, engagement, and retention, building a best-in-class developer ecosystem
Partner with Developer Relations and Product teams to create onboarding and lifecycle marketing programs that guide developers from signup to sustained, active usage
Champion community-led growth through events, content, and partnerships that celebrate developer success and amplify community contributions
Build developer loyalty through advocacy, incentives, and experiential campaigns that strengthen long-term engagement
Lead Agora’s technical content strategy, focusing on storytelling that educates, converts, and differentiates
Oversee creation of technical content that empowers developers (e.g., tutorials, guides, API showcases, webinars, and case studies)
Build a strong developer-to-decision-maker communication bridge—turning technical excellence into business adoption and market influence
Drive Agora’s global thought leadership agenda across AI, RTE, and RTC by publishing insights, hosting industry discussions, and amplifying developer innovation
Forge strategic alliances with technology partners, AI innovators, and developer communities to expand Agora’s reach and relevance
Lead joint go-to-market initiatives with partners to accelerate adoption and strengthen ecosystem credibility
Represent Agora in AI and developer ecosystem councils, fostering long-term influence and industry relationships
Lead global GTM execution for product launches and Conversational AI initiatives
Ensure unified messaging and seamless coordination across Product, Sales, and Developer Relations
Develop AI-driven demand generation programs that convert awareness into adoption and measurable business impact
Build, mentor and drive a global marketing organization that excels in growth, events, PR, demand generation, product and developer marketing
Foster a culture of innovation, experimentation, and excellence
Lead with data-driven discipline while empowering creative autonomy across teams
Qualification
Required
Bachelor's degree in engineering or computer science or similar technical discipline
10+ years of progressive marketing leadership experience in PaaS or developer-focused companies; deep experience in AI/ML, PaaS, and Conversational AI ecosystems
Proven record of building and scaling developer communities and lifecycle marketing programs
Strong background in technical content strategy and storytelling that educates and converts
Experience shaping category narratives and positioning technical products for market leadership
Exceptional communication and leadership presence; able to influence both executive stakeholders and developer audiences
Strong understanding of ecosystem marketing and partnership-led growth
Preferred
MBA or master's degree in marketing or communications
Benefits
Salary (+ bonus) may vary based on factors such as experience, skills, qualifications, and location.
This role is eligible for the equity program.
Company
Agora
Agora (NASDAQ: API) is the global leader in real-time engagement, providing developers with simple, flexible, and powerful APIs to embed real-time conversational AI, voice, video, interactive live streaming, and chat into their applications and IoT devices.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$127MKey Investors
Deloitte LaunchpadCoatueSIG China (SIG Asia Investments)
2021-10-20Non Equity Assistance
2020-06-26IPO
2020-03-05Secondary Market· $2M
Leadership Team
Tony Zhao
Co-founder, CEO
Tony Wang
Co-Founder, Emerging Technology & Market
Recent News
2025-12-07
2025-12-03
Company data provided by crunchbase