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Coach · 7 hours ago

Manager, Global Brand Marketing, Licensed Categories

New York, NY

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $100K/yr

4+ years exp

Coach is a global fashion house founded in New York in 1941, and they are seeking a Manager for Global Brand Marketing in Licensed Categories. The role involves supporting the development and global rollout of seasonal licensing campaigns, acting as a key contact for internal and external partners, and optimizing marketing initiatives for various licensed categories.

ApparelFashionLifestyleRetail

Responsibilities

Support the Global Brand Marketing team on the development and global rollout of seasonal Licensing campaigns across all licensed categories

Develop global campaigns for our fragrance category to drive impact and accelerate growth

Rely on category and consumer insights to ensure relevancy towards our target consumer in priority markets

Support campaign lead on development of global brief inclusive of consumer insights, talent, creative considerations, media considerations, etc

Develop discussion guides and appropriate stimuli for pre-testing our fragrance campaign assets

Work with testing partners to synthesize results that guide campaign development and share updates with agency, internal teams, & licensee partners

Work to collect creative marketing feedback from key stakeholders and guidance on asset development ensuring consumer insights, pre-testing results and best practices are considered

Partner with the internal media team to understand platform best practices and performance

Support licensees on seasonal campaigns and local initiatives with product focused content across all licensed categories (fragrance, eyewear, watches, jewelry/accessories)

Support external communication with licensee account partners and serve as a liaison for their content needs and marketing opportunities

Assist in development of shot list and supportive seasonal content across the full year

Maintain communication with Coach global markets on available licensing content, ensuring integration into seasonal media planning and reporting

Partner with Licensing Merchandising team to collect and manage licensing samples amongst influencer and seeding initiatives

Support amplification and media plans, ensuring they follow our media principles and aid brand goals

Connect the dots between licensing and brand moments through creative strategy, media principals, and talent deliverables

Be proactive in identifying brand opportunities where our licensing categories can intersect for closer alignment and greater visibility within the brand

Work closely with the Talent team to maximize talent deliverables across their respective categories and other potential brand moments

Qualification

Global MarketingConsumer InsightsCampaign DevelopmentFashion MarketingLicensing ExperienceCreative StrategyOrganizational SkillsInterpersonal SkillsAttention to DetailSelf-Starter