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Bobcat Company · 16 hours ago

Media Strategy Manager Sr

Cass County, ND

Full-time

Hybrid

Senior Level, Lead/Staff

$120K/yr - $180K/yr

8+ years exp

Bobcat Company is a leading global manufacturer of construction, agriculture, landscaping, and grounds maintenance equipment. The Media Strategy Manager Sr is responsible for developing and executing integrated paid media strategies across various channels, focusing on both brand growth and performance marketing to enhance customer acquisition.

Machinery ManufacturingManufacturing

Responsibilities

Create and execute comprehensive, integrated paid media strategies supporting brand awareness, demand generation, and lead conversion across traditional (TV, radio, print, OOH) and digital channels (SEM, SEO, paid social, display, video)

Align media plans with overall business objectives, supporting both national and local markets through scalable frameworks for dealer networks, field marketing, and brand teams

Balance short-term lead targets with long-term brand and market development to ensure sustained growth

Lead the performance marketing function, employing a rigorous test-and-learn approach to continually optimize campaigns for maximum ROI and high-quality leads

Develop forecasting models and leverage real-time data to monitor performance, making strategic adjustments to maximize results

Collaborate with analytics teams to track KPIs, interpret complex data, and generate actionable insights to refine targeting, messaging, and media spend

Own media measurement and attribution strategy, including setting channel KPIs, media mix modeling, and performance analytics

Translate insights into strategic recommendations shared with senior leadership to justify investments and guide future planning

Ensure measurement aligns with web analytics, CRM data, and lead pipeline metrics for a comprehensive view of performance

Lead and develop a team of media experts, including agency and in-house professionals, responsible for various media disciplines

Foster a culture of innovation, accountability, and continuous improvement within the team

Manage relationships with media agencies to ensure alignment with strategic priorities, operational excellence, and performance optimization

Stay updated on emerging media platforms, new technologies, and AI-driven targeting tools

Pilot innovative tactics, evaluate new media opportunities, and embed best practices to maintain a competitive edge

Ensure all media investments are adaptable, future-proof, and aligned with organizational growth objectives

Champion the evolution of 1:1 and personalized marketing across the customer lifecycle, aligning with broader CRM and data ecosystem goals

Lead and mentor a team responsible for planning and executing email and direct mail campaigns

Ensure integration of email, direct mail, and media strategies to deliver a cohesive, data-driven customer experience across channels, maximizing reach, frequency, and relevance throughout the buyer journey

Qualification

Integrated media strategyPerformance marketingMedia mix modelingData analysisTeam leadershipProject managementBudget managementInnovationCommunication skillsCollaboration skills

Required

Bachelor's degree in Marketing, Business, Communications, or a related field

8+ years of experience in integrated media strategy, performance marketing, and cross-channel media execution

Proven success managing large-scale media budgets

Success leading both brand-building and performance campaigns across traditional (TV, radio, print, OOH) and digital (SEM, SEO, paid social, display, video)

Deep expertise in full-funnel media planning, balancing short-term lead generation with long-term brand growth

Advanced knowledge of media mix modeling, attribution, analytics platforms, forecasting tools, and emerging technologies, including AI-driven targeting

Proven ability to lead and develop high-performing teams and external partners, consistently achieving or exceeding KPIs

Strong project management skills—overseeing multiple campaigns, meeting deadlines, and evolving strategies based on performance data

Excellent communication, storytelling, and collaboration skills, with the ability to clearly present media strategies and insights to senior leadership and cross-functional teams

Demonstrated commitment to fostering innovation, experimentation, and continuous learning within the media team

Skilled in analyzing complex data, deriving actionable insights, and translating them into strategic decisions

Strong influencing skills with a proven ability to align objectives across marketing, analytics, sales, and leadership

Effective in budget management, optimizing resource allocation for maximum ROI

Willingness to stay current with industry trends and incorporate innovative approaches to support organizational growth

Travel required: Less than 20%