CPA.com · 1 week ago
Senior Integrated Marketing Manager
Dexter, MI
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expCPA.com is a leading developer and distributor of technology solutions and services for the CPA profession, seeking an experienced Sr. Integrated Marketing Manager. This role involves driving the strategy and execution of B2B omni-channel marketing plans for CPA.com’s audit products while collaborating with a team of marketers.
Accounting
Responsibilities
Develop and execute an omni-channel marketing strategy that supports CPA.com and technology partner business goals and contractual obligations
Collaborate with content and campaign teams to create KPI-driven, multi-channel marketing plans for category awareness, customer engagement, demand generation and post-sale enablement
Create a comprehensive thought leadership strategy with content and PR teams, including webinars, panel sessions, whitepapers, research reports, social media content, blogs and corporate slides
Act as a subject matter expert in the audit category, partnering with CPA.com professional services and sales teams to understand industry trends, firm pain points and opportunities to positively position CPA.com and technology partners’ audit solutions and services
Attend webinars, learning events and industry conferences to maintain and grow audit category knowledge
Develops (or works with technology partners to obtain) a product marketing messaging framework identifying target audiences and key messaging and positioning for products and services
Serve as the primary marketing contact for technology partner marketing teams, managing weekly calls and relationships with key stakeholders
Act as the project manager marketing plan execution, developing campaign briefs and using project management software to coordinate the development and promotion of assets
Serve as final approver on all content and campaign assets, ensuring materials align with technology brand identity and resonate with target firm audiences
Collaborate with content and activation/demand gen to execute holistic marketing plans, and provide feedback to meet or exceed marketing goals and KPIs
Manage marketing budgets effectively, allocating resources to high-impact initiatives and evaluating ROI of marketing spend
Report to technology partners and CPA.com stakeholders on how marketing activities are driving business results, developing slides for Quarterly Business Reviews and board meetings
Share insights and feedback with content and campaign teams to ensure marketing plans meet business goals and KPIs
Develop content and perform demand generation activities to support marketing plan as needed
Manage marketing budgets effectively, allocating resources to high-impact initiatives and evaluating ROI of marketing spend
Qualification
Required
Bachelor's degree in relevant field; advanced degree preferred
10+ years of marketing experience, preferably in GTM marketing strategies for SaaS technology products
Strong knowledge of marketing best practices, channel approaches and emerging technologies, including GenAI use cases
Proficiency in marketing automation platforms and CRM solutions like Salesforce and Pardot; experience with email marketing, social media, content/webinar, and SEO/SEM campaigns
Excellent communication, leadership, and project management skills
Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emergent challenges or opportunities
Ability to work independently and with limited oversight to accomplish agreed upon objectives and to evaluate results
Strong analytical skills and ability to interpret data to drive strategic decisions
Strong attention to detail
Ability to travel (10-15%) of the time
Company
CPA.com
CPA.com offers a growing list of digital products and services.
51-200 employees
H1B Sponsorship
CPA.com has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (2)
2021 (3)
2020 (1)
Funding
Current Stage
Growth StageLeadership Team
Erik Asgeirsson
CEO and President
Recent News
2025-12-06
MarketScreener
2025-12-05
Company data provided by crunchbase