Buckner International · 2 weeks ago
Director Sales and Marketing - Buckner Parkway Place
Buckner International is a not-for-profit, faith-based organization dedicated to providing exceptional care in senior living communities across Texas. They are seeking a Sales and Marketing Director to drive occupancy initiatives and serve as a public relations liaison to the community, focusing on marketing retirement programs and executing outreach efforts.
CommunitiesElder CareHealth CareNon ProfitRetirement
Responsibilities
Effectively market the community’s retirement programs
Organize and execute special events for prospects, new residents, and community organizations on-site
Cultivate and maintain an ongoing schedule of speaking engagements and presentations within the local community
Conduct outreach visits to area resources that will provide immediate and future sales for the community
Increase sales to meet established goals and prospect lead base by using a variety of contacts
Conduct community tours for future residents and other visitors
Communicate with leaders to assist with community openings and transfer needs
Answer inquiries about the community and admission requirements
Maintain accurate and complete inquiry files in accordance with established procedures
Develop, communicate, implement and monitor short-term and long-term sales goals and objectives
Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections
Employ marketing and promotional initiatives to achieve budgetary volume projections
Supervise, monitor, evaluate, and provide accurate reports to leadership
Qualification
Required
A Bachelor's Degree in Marketing, Business Administration, or a related field
Minimum 3 years prior related experience
In-depth understanding of independent living communities and programs for senior adults
Demonstrated excellent communication skills, public relations skills, and negotiation skills
Ability to market aggressively and deal tactfully with customers and the community
Forward thinking and exhibit the highest ethical standards and an appropriate professional image
Excellent technical skills using computer, Microsoft Office 265 and learning management system
Preferred
Experience with luxury sales preferred
Company
Buckner International
Since 1879 Buckner International has been transforming lives through hands-on ministry, serving the most vulnerable from the beginning to the ending of life.