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GPO Federal Credit Union · 2 months ago

Marketing and Community Engagement Coordinator

Utica,NY,US

Full-time

Hybrid

Entry, Mid Level

1+ years exp

GPO Federal Credit Union is committed to excellence in serving its employees, members, and the community. The Marketing and Community Engagement Coordinator will enhance brand awareness and foster connections through innovative marketing campaigns, social media engagement, and community outreach initiatives.

BankingFinancial ServicesNon Profit

Responsibilities

Develop and implement social media strategies to grow engagement and member interaction

Develop and manage content for GPO’s blog, email marketing (Mailchimp), and social media platforms (Facebook, Instagram, YouTube, LinkedIn) using tools like Hootsuite

Track and analyze social media performance, identifying opportunities to optimize campaigns and content

Stay up to date on industry trends, emerging social media platforms, and digital engagement best practices

Create and maintain a monthly content calendar, ensuring consistency and strategic alignment

Plan and execute community outreach initiatives, sponsorships, and charitable giving efforts in alignment with GPO’s Giving-Back Program

Identify and collaborate with local organizations, nonprofits, and businesses to enhance GPO’s presence and partnerships

Coordinate GPO’s involvement in community events, including sponsorships, employee volunteer initiatives, and promotional activities

Track, report, and measure the success of community engagement efforts

Design engaging graphics, flyers, and branded materials using Adobe Creative Suite under the direction of the Marketing Design Manager

Maintain a strong library of member success stories, testimonials, and photos for marketing use

Monitor online member reviews and engagement metrics, identifying trends and opportunities for improved member communication

Write and edit corporate communications, including newsletters, press releases, and internal memos

Write and distribute press releases, securing media coverage to enhance GPO’s brand reputation

Maintain relationships with media contacts and serve as a liaison for PR opportunities

Assist the VP of Marketing in integrating community relations strategies into the overall marketing plan

Provide recommendations on budget allocations for PR, donations, sponsorships, and event marketing

Qualification

Social Media ManagementContent CreationCommunity EngagementAdobe Creative SuiteAnalytics ProficiencyCommunicationOrganizational SkillsAttention to Detail