E.L.F. BEAUTY · 2 months ago
Manager, Channel Marketing
Oakland, CA
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $110K/yr
5+ years expe.l.f. Beauty, Inc. is a leading cosmetics brand committed to clean, cruelty-free beauty. They are seeking a Channel Marketing Manager to drive brand storytelling and channel strategy, ensuring impactful marketing activations across retail and digital markets.
BeautyConsumer GoodsCosmeticsE-Commerce
Responsibilities
Drive Channel Strategy
Translate and execute 360° go-to-market programs across key retailer marketing channels (in-store, e-commerce, and omnichannel) that elevate the brand and drive conversion
Partner with sales to develop tailored retail strategies grounded in shopper insights, category trends, and business objectives
Ensure brand consistency and creative excellence across all retail touchpoints—from merchandising to digital presence to in-store experiences
Develop and manage retailer presentations, sell-in decks, and toolkits that inspire and align internal and external partners
Support global e.l.f. Cosmetics & e.l.f. SKIN launches with compelling retail narratives, channel plans, and activation toolkits
Collaborate with brand, sales and integrated marketing teams to localize storytelling for specific channels and retailers
Own the creation and brand direction of retail merchandising assets, ensuring every display and touchpoint reflects brand identity and drives conversion
Partner with creative, project management and visual merchandising teams to bring bold ideas to life through secondary displays, planograms and eventing
Lead timelines, briefs, and executional details to deliver channel deliverables at e.l.f. speed—with excellence
Track performance metrics (sales lift, engagement, ROI) to evaluate campaign effectiveness and inform future strategies
Leverage consumer and shopper insights to continuously enhance program relevance and impact
Be the connective tissue between brand, sales, and creative teams—ensuring alignment and cross-functional excellence in all retailer touchpoints
Own end-to-end retailer planning for key launch initiatives—from merchandising and activation strategy to digital rollout and post-launch analysis
Qualification
Required
5–7+ years of experience in brand, shopper, or channel marketing, ideally within beauty, CPG, or lifestyle industries
Proven experience executing brand and/or retail marketing programs across omnichannel environments
Strong understanding of consumer behavior, retail dynamics, and digital ecosystems
A balance of analytical thinking and creative intuition—able to connect insights to bold ideas
Fast, resourceful, collaborative, and comfortable operating in the gray
Excellent project management skills—organized, detail-oriented, and deadline-driven
Strong communication and presentation skills (Keynote/PowerPoint wizardry a plus)
Collaborative mindset—you thrive in fast-paced, high-growth environments and believe teamwork makes the dream work
A fearless, curious beauty lover—aligned with e.l.f.'s inclusive and disruptive DNA
Benefits
Competitive pay and benefits
Bonus eligibility (200% of target over the last six fiscal years)
Equity
Flexible time off
Year-round half-day Fridays
Hybrid 3 day in office, 2 day at home work environment
Company
E.L.F. BEAUTY
E.L.F. Beauty is a cosmetics brand that offers professional makeup and beauty products to customers.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$729.12M2025-03-03Post Ipo Debt· $500M
2023-06-07Post Ipo Equity· $3.94M
2017-03-29Post Ipo Secondary· $225.18M
Leadership Team
Ekta Chopra
Chief Digital Officer
Recent News
BeautyNewsDaily
2026-01-22
The Motley Fool
2026-01-19
The Motley Fool
2026-01-18
Company data provided by crunchbase