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Spark Foundry · 2 weeks ago

Associate Director, Precision (Programmatic Media)

New York, NY

Full-time

Onsite

Lead/Staff, Director/Executive

$96K/yr - $151K/yr

5+ years exp

Spark Foundry is part of Publicis Media, a global agency brand delivering client value through data-driven practices. The Associate Director oversees the strategic development and execution of programmatic campaigns, serving as the primary contact for clients and managing campaign activities while fostering team development.

AdvertisingMarketing

Responsibilities

Direct and manage the daily work flow of all programmatic campaigns including proposal development, campaign activation and maintenance, and post-buy recaps

Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion

Review client deliverables for quality, ensuring that recommendations and work product are sound and viable

Own the development of strategic proposals, coordinating across programmatic teams to account for all relevant inputs

Assume accountability and ownership of programmatic campaign execution for assigned client accounts

Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts

Monitor and report on campaign performance

Participate in forecasting exercises for senior management

Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity

Adopt established account management standards and program management best practices

Assist in training, mentoring, and developing team members

Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group

Develop and maintain quality control procedures for programmatic campaign implementations

Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualification

Programmatic media buyingAnalytical thinkingPeople managementMicrosoft Office proficiencyInteractive media planningCommunicationWriting skillsOrganizational skills