Ramp Talent · 3 weeks ago
Vice President Performance Marketing
SLC Metro Area
Full-time
Onsite
Director/Executive
10+ years expRamp Talent is representing Filevine, which is seeking a Vice President of Performance Marketing. This role involves owning the strategy and execution of performance-driven lead generation across various channels, while building and leading a high-performing marketing organization that aligns with revenue targets.
Information TechnologyInternet
Hiring Manager
Ben Martinez
Responsibilities
Design and execute a unified performance marketing strategy that drives predictable, scalable demand across B2B and B2C segments
Build and optimize a multi-touch attribution funnel with stage-specific KPIs (MQL, SQL, SAL, pipeline velocity, revenue attribution)
Define, forecast, and hit aggressive growth targets for lead volume, cost-per-lead, conversion rates, and downstream revenue impact
Establish enterprise-grade reporting, dashboards, and experimentation frameworks (A/B testing, incrementally, LTV:CAC modeling)
Scale and mentor a high-performing team (currently includes Performance Marketing Manager and Email Marketing Manager); recruit senior talent in paid social, SEO, and lifecycle marketing
Partner with Product, Sales, RevOps, and Finance to align marketing investment with revenue outcomes and unit economics
Identify and pilot high-ROI channels (e.g., TikTok, Reddit, partner co-marketing, review platforms) while optimizing core engines (Google, LinkedIn, Meta)
Qualification
Required
10+ years of progressive experience in performance marketing, with 5+ years in a senior leadership role (Director or above) at a high-growth SaaS, tech, or digital-first company
Proven P&L Impact: Track record of building and scaling $10M+ performance marketing budgets with measurable ROI and revenue attribution
Technical Mastery: Deep expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO platforms (SEMrush, Ahrefs), Google Analytics 4, Tag Manager, CDP integration, and HTML/CSS for landing page optimization
Analytical Rigor: Advanced proficiency in performance forecasting, cohort analysis, attribution modeling, and statistical significance testing
Leadership & Team Scaling: Experience hiring, developing, and leading distributed or multi-disciplinary marketing teams (8+ members)
Creative Problem-Solving: Known for testing bold hypotheses, failing fast, and iterating toward breakthrough efficiency
Collaborative Operator: Thrives in high-autonomy environments; partners seamlessly with Sales, Product, and Executive leadership
Preferred
Led demand gen at a company with $50M+ ARR or 1M+ monthly active users
Built in-house capabilities in SEO content engines, email lifecycle automation (Klaviyo/Braze) and affiliate/partnership programs
Experience with Capterra, G2, Software Advice, or industry-specific review platforms
Familiarity with privacy-first marketing
Company
Ramp Talent
Ramp Talent is an on-demand recruiting and talent management firm.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Seth Weinert
Chief Revenue Officer
Company data provided by crunchbase