Weber Shandwick · 2 months ago
Senior Associate, Influencer
New York, New York, United States
Full-time
Onsite
Mid, Senior Level
$64K/yr - $70K/yr
3+ years expWeber Shandwick is a leading global communications and engagement firm, and they are seeking a Senior Associate, Influencer to support the development of influencer strategies. The role involves managing influencer outreach, negotiating contracts, and collaborating with various teams to optimize influencer content and monitor cultural trends.
AdvertisingAnalyticsConsultingContentMarketingPublic RelationsReputation
Responsibilities
Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)
Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives
Manage influencer outreach, negotiations, contracting, and onboarding processes
Support content production, asset management, and timeline tracking across influencer programs
Coordinate approvals across client, legal, and integrated agency teams
Collaborate with paid social team to optimize influencer content for amplification
Monitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curve
Proactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the table
Help manage reporting, performance tracking, and learnings for ongoing optimization
Ensure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approach
Qualification
Required
3 years' experience working in influencer marketing, preferably at an agency or in-house at a brand
Fluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trends
Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams
Comfortable supporting influencer contracting and negotiations
Sharp project management skills — you're highly organized, detail-oriented, and deadline-driven
Culturally curious — you stay plugged into what's trending, what's next, and who's shaping conversations
Self-starter who takes initiative, problem-solves independently, and isn't afraid to bring fresh thinking to the table
Comfortable working in a fast-paced environment with multiple workstreams and stakeholders
Team player who thrives in a collaborative, integrated environment
Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc)
Understand the role and importance of diversity, equity & inclusion (DE&I)
Deep understanding of the influencer landscape is required
Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents
Experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness
Willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team
Identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver
Understand how important it is to be in compliance with best practices (FTC updates, platform requirements)
Experience building engaged audiences on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms
Build client presentations that tell smart, compelling stories, never 'rinse and repeat'
Willing to learn a little bit of everything, and open to take on anything
Benefits
Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays – Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
Company
Weber Shandwick
Weber Shandwick is a global public relations firm with offices in major media, business, and government capitals around the world. It is a sub-organization of Interpublic Group.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
C
Colin Byrne
CEO, UK & EMEA
Gail Heimann
Chief Executive Officer
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