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Sanmina · 1 day ago

Marketing Manager

San Jose, CA

Full-time

Onsite

Senior Level

5+ years exp

Sanmina is a leading provider of cloud MES solutions, and they are seeking a Marketing Manager to own the entire marketing funnel. The role involves crafting and executing a comprehensive marketing strategy to establish the company as a category leader and contribute to achieving Annual Recurring Revenue (ARR) goals.

Industrial EngineeringManufacturingSupply Chain Management

Responsibilities

Develop and execute a cohesive marketing strategy aligned with the company's GTM (Go-to-Market) motion (e.g., Product-Led Growth, Sales-Led, or Hybrid)

Build, mentor, and lead a high-performing marketing team across various functions like Demand Generation, Content, Product Marketing, and Operations

Own the marketing budget, ensuring efficient allocation of resources to maximize Return on Investment (ROI) and minimize Customer Acquisition Cost (CAC)

Establish and report on key performance indicators (KPIs) to the executive team and board, providing clear insights into marketing's impact on pipeline and revenue

Architect and manage a multi-channel demand generation machine to produce a consistent pipeline of high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)

Oversee all acquisition channels, including SEO/SEM, content marketing, email marketing, paid social, webinars, partnerships, and events

For sales-led motions, implement and scale Account-Based Marketing (ABM) programs to target and engage key enterprise accounts

Partner closely with the Product team to define product positioning, messaging, and competitive differentiation for new features and offerings

Lead the GTM strategy for product launches, ensuring both internal teams (Sales, Customer Success) and the market are effectively primed

Develop compelling sales enablement materials, including case studies, white papers, pitch decks, and battle cards

Define and amplify the company's brand narrative and thought leadership position in the industry

Oversee the content strategy and execution across the company blog, website, social media, and other platforms to attract and educate our target audience

Manage public relations, analyst relations, and external communications to build brand equity and awareness

Own the marketing technology stack (e.g., HubSpot, Google Analytics)

Implement systems and processes for rigorous tracking, reporting, and analysis of all marketing activities

Champion a culture of data-driven decision-making, continuous testing, and optimization

Qualification

Demand generationDigital marketingMarketing automationProduct marketingMarketing strategyData analysisLeadership skillsCommunication skills

Required

5+ years of marketing experience, with at least 4+ years in a leadership role within a B2B SaaS organization

Proven track record of building and scaling a marketing function that successfully achieved revenue and pipeline goals

Deep expertise in demand generation, digital marketing, and marketing automation

Strong experience in product marketing with a demonstrated ability to create compelling messaging and execute successful product launches

Highly analytical and data-driven; proficient in setting, tracking, and reporting on KPIs like MRR, ARR, CAC, LTV, and lead-to-customer conversion rates

Excellent leadership and communication skills with the ability to manage and mentor a team and collaborate effectively with Sales, Product, and C-level executives