The Wall Street Journal · 3 months ago
Data Analyst, Editorial
Los Angeles - Pico Blvd
Full-time
Onsite
Entry, Mid Level
$75K/yr - $90K/yr
2+ years expThe Wall Street Journal is part of the New York Post Media Group, seeking a dynamic Data Analyst to join their Data Science and Analytics Department. This role focuses on analyzing reader behavior and content performance to provide actionable insights that guide editorial decisions.
FinanceFinancial ServicesInternet
Responsibilities
Analyze website traffic, reader engagement, and content performance metrics to identify trending topics and reader preferences
Track article performance across different platforms (website, social media, newsletters) and provide insights on optimal publishing strategies
Monitor competitor content and market trends to identify coverage opportunities and content gaps
Assist the Data Science team in developing predictive models to forecast article performance and reader interest in emerging topics
Create self-serve dashboards for editorial staff to track story performance and audience engagement
Guide the activation of segmentation and analyze reader behavior patterns, and subscription conversion metrics
Identify opportunities to grow and retain readership through data-driven content recommendations
Analyze social media engagement and viral content patterns to optimize distribution strategies
Track subscriber acquisition, retention, and churn rates to inform content and marketing strategies
Develop A/B testing frameworks for headlines, article formats, and publishing schedules
Analyze subscription patterns, advertising performance, and revenue metrics
Track the effectiveness of paywall strategies and membership conversion rates
Monitor email newsletter performance and reader engagement across different content formats
Provide insights on content monetization opportunities and reader willingness to pay
Support business development with market analysis and competitive intelligence
Qualification
Required
Bachelor's degree in Economics, Statistics, Data Science, Computer Science or related field
2+ years of experience in data analysis, preferably in media, publishing, or digital media
Experience working in fast-paced, deadline-driven environments
Demonstrated ability to work collaboratively with editorial and content teams
Advanced proficiency in SQL and Statistical analysis
Expert-level skills in data visualization tools (Tableau, Power BI, or similar)
Strong programming skills in Python
Experience with web analytics platforms (Google Analytics, Adobe Analytics)
Familiarity with Cloud Computing Environments like AWS, GCP, Azure
Knowledge of A/B testing methodologies and statistical significance
Exceptional ability to translate complex data findings into clear, actionable recommendations
Strong presentation skills with experience presenting to senior leadership and editorial teams
Understanding of digital media and content creation / publishing workflows
Ability to work under tight deadlines and adapt to breaking news situations
Experience facilitating data-driven discussions and guiding strategic decision-making
Preferred
Previous experience in media, journalism, or publishing industry
Background in digital marketing or audience development
Knowledge of subscription business models and reader revenue strategies
Experience with machine learning techniques for content recommendation systems
Familiarity with email marketing platforms and newsletter analytics
Understanding of SEO principles and search trend analysis
Benefits
Comprehensive and highly competitive benefits package
Physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits
Elective benefits employees may select to best fit the needs and personal situations of our diverse workforce
Company
The Wall Street Journal
Winner of 40 Pulitzer Prizes for outstanding journalism, The Wall Street Journal includes coverage of U.S.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.49M2015-03-31Angel· $0.49M
Leadership Team
Nitin Rakesh
Member, CEO Council
Oren Zaslansky
Member, CEO Council
Company data provided by crunchbase