BIOCODEX · 5 days ago
Senior Performance Marketing Manager
Bedminster, NJ
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $140K/yr
4+ years expBiocodex is a French family-owned pharmaceutical company focused on health and wellness. They are seeking a Senior Performance Marketing Manager to lead their paid growth strategies across various platforms and enhance brand visibility while ensuring compliance with regulatory standards.
ManufacturingPharmaceutical
Responsibilities
Lead day-to-day partnership with media agencies across Meta, YouTube, Google/Bing Paid Search, and TikTok. Pressure-test plans, enforce testing roadmaps, and drive budget reallocation based on performance
Establish channel guardrails (ROAS/CAC, incrementality hypotheses) and weekly/monthly scorecards
Build and maintain a clear channel mix rationale and seasonal plan aligned to brand and retail moments (e.g., Prime Days, Cough & Cold)
Own search governance: query-class framework, negative lists, match-type strategy, and ad copy iteration (with PRC alignment)
Partner with media agency to improve impression share on priority queries and protect high-intent coverage
Own the creator strategy and pipeline with influence agency e.g. briefs, selection, content QA, licensing/whitelisting, and PRC-ready deliverables
Lead agency on TikTok Shop and affiliates: manage product feeds/offers, creator seeding, paid affiliate deals, and GMV pacing; coordinate PRC for paid influencer assets
Forecast asset needs by channel and maintain a 4–6 week content runway
Drive a durable creative testing program (concepts, hooks, formats, UGC, whitelisting) and publish learnings
Own a single, exec-ready Monthly Business Review that covers channel scorecards, creative insights, paid search deep dive, and TikTok Shop/affiliate contribution
Use GA4, platform analytics, and Triple Whale to connect spend to outcomes; coordinate with measurement partners as needed
Partner with the Director and PRC lead to ensure all paid assets follow DSHEA and internal claims guidance; route through Veeva PromoMats where required
Collaborate closely with Owned/Lifecycle for landing page needs, promo alignment, and post-click experience
Qualification
Required
4–6+ years in performance/growth marketing with multi-channel ownership (Meta, Google/Bing, TikTok), including paid search
Hands-on experience using UGC/creator content for ads (whitelisting, paid partnerships) and running affiliate/creator programs
Strong analytical skills (GA4, platform analytics, Excel/Sheets); comfort with incrementality and triangulating truth across tools (e.g., Triple Whale)
Clear, persuasive communicator, and proven agency leadership
Familiarity with regulated review workflows (PRC) and Veeva PromoMats
Preferred
D2C/CPG health & wellness experience; DSHEA familiarity
Shopify basics for landing page coordination
Exposure to MMMs
Benefits
Medical
Dental
Vision
STD
LTD
Life Insurance
401k match
Company
BIOCODEX
Biocodex is an independent multinational pharmaceutical company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Roxann Beckner
MEDICAL SALES, OPERATIONS, AND PERFORMANCE DIRECTOR | Product Launch | Market Penetration | Sales
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