PepsiCo · 20 hours ago
Associate Manager, Global Media Capabilities
Purchase, NY
Full-time
Onsite
Mid Level
$89K/yr - $149K/yr
4+ years expPepsiCo is seeking an Associate Manager for Global Media Capabilities to drive media innovation and operational excellence. The role involves rolling out tools for Total Connections Planning, collaborating with tech teams, and supporting AI-driven campaign enablement to enhance brand activation.
Brand MarketingFast-Moving Consumer GoodsFood and BeverageManufacturing
Responsibilities
Lead deployment of agency and internal media tools that enable Total Connections Planning across markets
Drive adoption of global data, tech, and optimization solutions within brand and agency teams
Collaborate with internal product and technology teams to co-develop solutions that enable end-to-end marketing processes
Ensure business needs are embedded into solution design, testing, and rollout
Partner with stakeholders, to support the process of evaluation, verification of right technology and responsible framework
Champion the education, training, and adoption of AI-powered tools that support campaign planning, creative assembly, media buying, and optimization
Build playbooks, training modules, and frameworks that help practitioners maximize use of media tools and platforms
Create feedback loops to continuously refine processes and enhance tool usability
Track adoption and effectiveness of deployed tools; provide insights to leadership on business impact
Capture best practices and case studies to accelerate scaling across markets
Qualification
Required
Bachelor's degree required; advanced degree preferred
4-6 years of experience in media planning, buying, digital marketing, or ad tech—preferably in CPG or consumer-facing industries
Proven track record deploying or enabling media/data/tech platforms within large, global/regional organizations
Understanding of Total Connections Planning or similar integrated planning frameworks
Hands-on familiarity with AI-powered media tools and campaign optimization platforms is a strong plus
Strong collaboration skills, with experience working across internal tech, product, brand, and external agency teams
Excellent project management and organizational skills; able to manage multiple rollouts simultaneously
Strong communicator with ability to simplify complexity for diverse stakeholders
Proficiency in Excel, PowerPoint, and analytics platforms
Benefits
Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Company
PepsiCo
PepsiCo is a food and beverage company.
10001+ employees
H1B Sponsorship
PepsiCo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (50)
2024 (52)
2023 (62)
2022 (61)
2021 (49)
2020 (34)
Funding
Current Stage
Public CompanyTotal Funding
$4BKey Investors
Elliott Management Corp.National Safety Council
2025-09-02Post Ipo Equity· $4B
2024-06-13Grant· $0.02M
2017-12-20IPO
Leadership Team
Alex Carreteiro
CEO PepsiCo Brazil & South Cone (Chile, Arg, Uru, Par) Foods
Mohamed Shelbaya
CEO PepsiCo Middle East & Africa
Recent News
2026-01-12
2026-01-11
Company data provided by crunchbase