Obsidian Security · 2 months ago
Senior Manager, Integrated Campaigns (AI/SaaS Tech, B2B)
Palo Alto
Full-time
Onsite
Senior Level
$149K/yr - $185K/yr
6+ years expObsidian Security is a company focused on securing SaaS applications and is seeking a Senior Manager for Integrated Campaigns. In this role, you will own the campaign lifecycle for strategic go-to-market initiatives, define target audiences, craft narratives, and execute multi-channel programs to drive measurable business outcomes.
ComputerCyber SecurityNetwork SecuritySaaS
Responsibilities
Lead campaign strategy: Define target personas, use-cases, ICPs (ideal customer profiles), value proposition messages, and channel mix for key strategic campaigns (product launches, ABM/vertical plays, partner/co-marketing)
Design and execute multi-channel campaigns: Email marketing, organic & paid digital, webinars (own and third-party), partner/alliances programs, third party lead generation programs, co-marketing
Develop persona and use-case–specific journeys: Tailor campaign flows and messaging for different buyer personas (e.g., CISO, Security Ops, IT-Architect, DevSecOps) and use-cases (e.g., SaaS security, cloud threat-detection, AI agent defense)
Drive campaign creative and content: Collaborate with product marketing, creative and agency partners to develop campaign assets (landing pages, email copy, webinar decks, offers, CTAs). Deliver consistent campaign kits and playbooks
Use intent and behavioural data to inform campaign targeting and messaging: Leverage intent sources (e.g., ZoomInfo, G2, LinkedIn) and internal engagement signals to identify high-propensity accounts and tailor outreach
Optimize and measure performance: Establish KPIs (engagement, conversion, MQLs, pipeline, ROI), monitor results, run A/B tests, refine campaign flows, and present actionable insights to senior stakeholders
Ensure seamless lead hand-off and funnel flow: Work with Marketing Operations, Sales Ops and SDR/BDR teams to ensure leads are routed, logged in SFDC, touched by the right follow-up sequence and fed into nurture as necessary
Build scalable frameworks: Document best practices, create campaign playbooks/templates, enable repeatable execution and drive operational efficiency while maintaining strategic focus
Partner cross-functionally: Collaborate with product marketing, sales enablement, field marketing, channel marketing, analytics, and external agencies/vendors to ensure alignment and execution excellence
Qualification
Required
6-10+ years in B2B campaign management (in SaaS, cybersecurity, AI, cloud) with responsibility for full-funnel campaigns (not just demand-ops)
Proven track record of designing and executing integrated, multi-channel campaigns (email, webinars, digital, partner/co-marketing) with measurable pipeline impact
Hands-on experience with Marketo (or equivalent Marketing Automation Platform) and Salesforce (SFDC) including campaign setup, tracking, attribution, and reporting
Demonstrated experience building and executing Account-Based Marketing (ABM) programs, partnering with Sales to develop target account lists, orchestrate personalized outreach, and measure account engagement and progression
Strong analytical mindset: Experience with conversion metrics, segmentation, testing, optimization, and using intent/behavioural data to refine campaigns
Excellent communication and collaboration skills: ability to influence cross-functional stakeholders, translate technical product language into compelling marketing messages for personas
Experience tailoring campaigns to personas and use-cases, and building journeys that reflect buyer pain-points, value-drivers and competitive differentiation
Preferred
Experience in the cybersecurity or AI/ML B2B domain
Familiarity with intent-data platforms (e.g., ZoomInfo, G2) and ABM platforms (e.g., Demandbase)
Experience with webinar strategy (both owned and third-party), partner/co-marketing campaigns, and digital demand programs
Experience building campaign frameworks and enabling global/local execution across regions
Experience with data visualization or BI tools (e.g. Sigma, Power BI, Looker)
Benefits
Competitive compensation with equity and 401k
Comprehensive healthcare with dental and vision coverage
Flexible paid time off and paid holiday time off
12 weeks of new parent or family leave
Personal and professional development resources
Company
Obsidian Security
Obsidian Security is a threat detection and posture management for business-critical saas applications.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$119.5MKey Investors
Wing Venture CapitalGreylock
2022-04-14Series C· $90M
2019-02-27Series B· $20M
2017-06-08Series A· $9.5M
Leadership Team
Hasan Imam
CEO
Ben Johnson
Co-Founder
Recent News
Help Net Security
2026-01-23
2025-12-29
Company data provided by crunchbase