Apply on Employer Site

Gather AI · 3 weeks ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Gather AI is a fast-growing company that is defining the future of an industry. They are seeking a modern, audience-focused Product Marketer to own the positioning, messaging, and go-to-market strategy for their products, acting as a crucial link between product, marketing, and sales teams.

Artificial Intelligence (AI)DronesRoboticsSoftware

Hiring Manager

Jack Whalen

Responsibilities

Positioning & Messaging: Go beyond product benefits to determine the core challenges our audience faces. You'll craft compelling messaging that positions our product as the essential solution to those problems

Audience Expertise: Become the company's leading expert on our customers. You'll ensure we deeply understand the full scope of their challenges and how our product fits into their daily lives and technology stacks

Go-to-Market Strategy: Plan and execute creative, evergreen product launches that are in service of a broader narrative of filling a specific audience need, moving beyond the traditional playbook

Product Collaboration: Act as a strategic liaison to the product team, providing critical audience insights that shape the product roadmap and ensure we are building solutions that meet real-world needs

Sales Enablement: Create content (e.g., case studies, datasheets, presentations) that shows how our product fits into the full-stack of tools our audience uses, helping prospects easily visualize its value in their workflow

Content & Partner Marketing: Suggest and develop content that highlights a range of topics your audience cares about, improving SEO and engagement. You'll also identify and co-market with companies that serve our audience to create unique partnership opportunities

Customer Advocacy: Use customer advocates to tell broader stories, creating full-funnel engagement with compelling customer content

AI Integration: Actively seek out and implement AI and AI-powered tools to enhance every aspect of your workflow, from market research and content creation to data analysis and strategic planning

Qualification

Product MarketingGo-to-Market StrategyAudience ResearchAI ToolsCross-Functional CollaborationAnalytical SkillsCustomer AdvocacyCompetitive AnalysisPersona DevelopmentContent MarketingStorytellingCommunication SkillsWriting Skills