LawnStarter · 3 months ago
UX + Brand Strategist
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $140K/yr
4+ years expLawnStarter is the nation’s leading on-demand marketplace for lawn care and home services, aiming to expand into all home services. The UX + Brand Strategist will transform customer insights into strategic actions, enhancing brand positioning and facilitating product discovery to better serve customer needs.
Telecom & CommunicationsConstructionMarketplaceInternetLandscapingOutdoors
Responsibilities
Lead initiative-level discovery across major product and brand opportunities
Develop, maintain, and evangelize a continuous-discovery practice (interviews, surveys, tests, synthesis) that can be contributed by anyone in the org
Define and evolve multi-brand positioning, segmentation, story, and value prop
Translate insights into roadmaps, personas, jobs-to-be-done, and briefs used by PMs and designers
Launch rapid validation tests within 48 hours of new ideas
Lead quarterly insight and brand share-outs for cross-functional alignment
Contribute to measurable improvements in acquisition, engagement, retention, and perception
Qualification
Required
Have 4-8+ years in UX research, product strategy, service design, or brand strategy
Thrive in ambiguity and can bring structure where none exists
Turn research into compelling narratives that drive decisions
Are energized by multi-brand complexity and system-level strategy
Prefer fast, scrappy tests to big, slow research cycles
Care deeply about customer needs and behaviors
Communicate with clarity, empathy, and influence
Benefits
Fully remote position: Work remotely from anywhere you want.
Healthcare benefits: Medical, dental, and vision
STD, LTD, Life Insurance, 401k
Unlimited PTO: We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back.
Company
LawnStarter
LawnStarter is an online marketplace that provides lawn maintenance and outdoor services for consumers and lawn care professionals.
201-500 employees
H1B Sponsorship
LawnStarter has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2022 (3)
2021 (4)
Funding
Current Stage
Growth StageTotal Funding
$17.61MKey Investors
Edison PartnersBinary Capital
2019-11-12Series Unknown· $10.5M
2015-06-02Series A· $6M
2015-01-14Seed· $1M
Leadership Team
J
Jonas Weigert
Co-Founder
Steve Corcoran
Co-Founder
Recent News
Right Side Capital Management
2025-11-07
2025-02-11
Lane Report | Kentucky Business & Economic News
2024-12-06
Company data provided by crunchbase