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Weber Shandwick · 8 hours ago

Senior Associate, Influencer

New York, NY

Contract

Onsite

Mid, Senior Level

$64K/yr - $70K/yr

3+ years exp

Weber Shandwick is a leading global communications agency, and they are seeking a Senior Associate in Influencer Marketing. The role involves developing influencer strategies, managing outreach and negotiations, and collaborating with various teams to optimize content and performance.

AdvertisingAnalyticsConsultingContentMarketingPublic RelationsReputation

Responsibilities

Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)

Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives

Manage influencer outreach, negotiations, contracting, and onboarding processes

Support content production, asset management, and timeline tracking across influencer programs

Coordinate approvals across client, legal, and integrated agency teams

Collaborate with paid social team to optimize influencer content for amplification

Monitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curve

Proactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the table

Help manage reporting, performance tracking, and learnings for ongoing optimization

Ensure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approach

Qualification

Influencer marketing experienceSocial media fluencyProject management skillsCultural awarenessAudience engagementNegotiation skillsPublic speakingTeam collaborationProblem-solvingAdaptability

Required

3 years' experience working in influencer marketing, preferably at an agency or in-house at a brand

Fluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trends

Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams

Comfortable supporting influencer contracting and negotiations

Sharp project management skills — you're highly organized, detail-oriented, and deadline-driven

Culturally curious — you stay plugged into what's trending, what's next, and who's shaping conversations

Self-starter who takes initiative, problem-solves independently, and isn't afraid to bring fresh thinking to the table

Comfortable working in a fast-paced environment with multiple workstreams and stakeholders

Team player who thrives in a collaborative, integrated environment

Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc)

Understand the role and importance of diversity, equity & inclusion (DE&I)

Deep understanding of the influencer landscape is required

Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents

Open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team

Experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness

Willing to learn to 'step up to the plate' and lead effectively in the client's and agency's best interests

Identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver

Understand how important it is to be in compliance with best practices (FTC updates, platform requirements)

Experience building engaged audiences on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms

Build client presentations that tell smart, compelling stories, never 'rinse and repeat'

Willing to learn a little bit of everything, and open to take on anything

Company

Weber Shandwick

Glassdoor3.7

Weber Shandwick is a global public relations firm with offices in major media, business, and government capitals around the world. It is a sub-organization of Interpublic Group.

Founded in 2001

New York, New York, USA

1001-5000 employees