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Chase · 2 months ago

Public Site SEO, GEO, Digital Acquisition Associate

277 Park Ave, New York, NY, 10172, US

Full-time

Onsite

New Grad, Entry Level

$79K/yr - $120K/yr

Chase is seeking an Associate to join their Wealth Management Digital Marketing team, focusing on public site organic growth and local search optimization. This role is responsible for driving organic growth through advanced SEO strategies and collaboration with various teams to enhance the digital presence of advisor-related content.

BankingFinancial Services

Responsibilities

Develop and execute SEO strategies for chase.com and jpmorgan.com, with a focus on GEO and local search optimization and advisor website discoverability

Leverage AI-powered search technologies (LLM) to enhance content relevance, user experience, and organic acquisition

Monitor and analyze SEO performance metrics, providing actionable insights and recommendations for continuous improvement

Conduct regular competitive analysis and utilize AI-driven insights to stay ahead of industry trends and competitor strategies

Collaborate with the internal SEO Center of Excellence (COE) to ensure alignment with best practices and emerging search technologies

Lead the strategy and ongoing optimization of branch and advisor profile pages and related website experiences, ensuring content is compelling, accurate, and locally discoverable

Partner with Field Marketing, design, data & analytics, vendors, and product teams to enhance advisor website content and track performance

Manage vendor relationships for content creation, website development, and design services

Collaborate with internal stakeholders to gather requirements, feedback, and ensure continuous improvement of advisor pages and local content

Analyze and map user journeys to identify friction points and opportunities for improvement, especially in local, cross-line of business (XLOB), and advisor-related search flows

Enhance site navigability and the discoverability of products, features, and advisor content to drive acquisition and engagement

Collaborate with the Marketing Experimentation Lead to design, execute, and analyze experiments aimed at improving SEO, local search, and advisor website performance

Stay informed on digital marketing trends, local search best practices, and AI-powered search advancements

Qualification

SEO strategyLocal search optimizationAI-powered toolsDigital content developmentExecutive communicationAnalytical skillsPresentation skillsCollaboration skills

Required

Bachelor's degree in Marketing, Business, Analytics, or a related field

Experience in SEO strategy, local search optimization, digital content development, or advisor website management

Excellent executive communication, presentation, and collaboration skills

Strong analytical skills and proficiency in SEO and AI-powered tools (e.g., Adobe Analytics, BrightEdge, SEMrush, ChatGPT, Gemini)

Experience developing or refining new test (experimentation) concepts, learning from and socializing results, and iterating quickly

Company

Chase

Glassdoor3.9

Chase provides broad range of financial services. It is a sub-organization of JP Morgan Chase.

Founded in 2000

New York, New York, USA

10001+ employees

https://www.chase.com/

Funding

Current Stage

Late Stage

Leadership Team

Mike McDonnell

Managing Director, Head of Chase Travel Platform Product

Nicole Sanchez

Managing Director, Consumer Bank, GM and Product Executive, Growth Financial Products

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Company data provided by crunchbase