Edwards Lifesciences · 5 hours ago
Senior Downstream Product Marketing Manager
Naperville, IL
Full-time
Onsite
Senior Level, Lead/Staff
$123K/yr - $174K/yr
8+ years expEdwards Lifesciences is a leader in cardiovascular technologies, seeking a Senior Downstream Product Marketing Manager to lead the commercialization and market adoption of their IHFM products. This role involves developing marketing strategies, creating sales tools, and driving customer engagement to enhance product adoption and market presence.
BiotechnologyHealth CareMedicalMedical Device
Responsibilities
Develop and execute launch plans for devices and digital platforms, including messaging, positioning, and segmentation strategies
Align product marketing with clinical workflows and care delivery + patient journey
Collaborate with upstream marketing and clinical teams to ensure evidence-based positioning and value messaging
Create sales tools tailored to key customer groups, including clinical data summaries, reimbursement guides, and competitive comparisons
Conduct training sessions and field visits to support sales reps and gather real-world feedback
Partner with sales leadership to identify adoption barriers and develop targeted campaigns to overcome them
Lead integrated campaigns across digital, print, and live channels to drive awareness and demand for cardiac solutions
Manage content creation including physician-facing brochures, patient education materials, webinars, and case studies
Utilize CRM and marketing automation platforms to track engagement and optimize outreach
Build relationships with key opinion leaders (KOLs) in cardiology and electrophysiology
Organize advisory boards, speaker programs, and peer-to-peer education initiatives
Develop patient and provider advocacy strategies to support product adoption and retention
Monitor trends including guideline updates, reimbursement changes, and emerging technologies
Conduct competitive analysis and voice-of-customer research to inform product positioning and lifecycle strategy
Translate insights into actionable marketing plans and product enhancements
Work closely with Upstream Marketing, Clinical Affairs, Regulatory, R&D, and Operations to ensure marketing strategies are aligned with product capabilities and compliance requirements
Serve as the voice of the customer in internal planning and product development discussions
Lead cross-functional marketing programs from concept to completion, including product launches, demand generation campaigns, customer engagement initiatives, and brand awareness efforts
Translate strategic marketing goals into detailed project plans, timelines, and deliverables, ensuring alignment with business objectives and stakeholder expectations
Act as the central hub for campaign coordination, facilitating collaboration between content, creative, digital, product, and sales teams to ensure timely and high-quality execution
Monitor program performance in real time, adjusting tactics and resources as needed to meet KPIs and deadlines
Design, implement, and continuously improve marketing processes, workflows, and governance models to increase efficiency, scalability, and accountability
Own the marketing calendar and ensure visibility and alignment across teams on key initiatives, launches, and milestones
Standardize campaign briefing, intake, and review processes to streamline execution and reduce bottlenecks
Serve as a change agent for operational excellence, identifying gaps and introducing tools or frameworks that enhance team productivity
Manage the marketing technology stack, including CRM (e.g., Salesforce), marketing automation platforms (e.g., Marketo, HubSpot), project management tools (e.g., Asana, Monday.com), and analytics platforms
Ensure systems are properly integrated and configured to support campaign execution, lead management, and performance tracking
Partner with IT and vendors to evaluate, implement, and optimize tools that support marketing goals and improve user experience
Define KPIs and dashboards to measure campaign effectiveness and commercial impact
Analyze funnel metrics, sales performance, and market share to refine strategy
Present insights and recommendations to senior leadership
Develop and maintain dashboards and reporting frameworks to track campaign performance, lead flow, funnel metrics, and ROI
Analyze data to uncover insights, trends, and opportunities for optimization across channels and programs
Collaborate with marketing leadership to define and refine key performance indicators (KPIs) and ensure alignment with business goals
Support quarterly business reviews (QBRs) and executive reporting with clear, actionable insights
Assist in the development and management of the marketing budget, ensuring accurate tracking of spend across programs and channels
Evaluate and manage relationships with external vendors, agencies, and contractors, ensuring deliverables are met on time and within budget
Lead procurement processes for new tools and services, including RFPs, contract negotiation, and onboarding
Create and maintain documentation, playbooks, and training materials to support onboarding and ongoing education for marketing team members
Facilitate team enablement sessions to ensure consistent understanding of tools, processes, and best practices
Foster a culture of collaboration, transparency, and continuous improvement within the marketing team and across departments
Qualification
Required
Bachelor's degree with 8+ years in a related field and related experience in marketing or equivalent experience based on Edwards' criteria
Proven successful project management skills
Proven success in launching and scaling cardiac products in clinical environments
Deep understanding of cardiology workflows, reimbursement, and regulatory landscape
Strong understanding of marketing technologies (e.g., Salesforce, HubSpot, Marketo, Asana, Tableau)
Excellent organizational, communication, and stakeholder management skills
Analytical mindset with experience in data-driven decision-making
Excellent communication, storytelling, and cross-functional leadership skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
Extensive understanding of related aspects of marketing concepts and principles
Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics
Ability to assess and understand market share, pricing, ASPs, competitive dynamics
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast-paced environment
Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Preferred
Master's degree with 6+ years in related field and related experience
Benefits
Competitive salaries
Performance-based incentives
A wide variety of benefits programs to address the diverse individual needs of our employees and their families
Company
Edwards Lifesciences
Edwards Lifesciences is a provider of science of heart valves and hemodynamic monitoring.
10001+ employees
H1B Sponsorship
Edwards Lifesciences has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (81)
2024 (70)
2023 (42)
2022 (65)
2021 (44)
2020 (28)
Funding
Current Stage
Public CompanyTotal Funding
unknown2000-04-03IPO
Leadership Team
Bernard J. Zovighian
Chief Executive Officer
Harry Rowland
SVP IHFM Innovation (Implantable Heart Failure Management)
Recent News
2026-01-13
Medical Device Network
2026-01-13
Company data provided by crunchbase