Apply on Employer Site

Tinuiti · 2 weeks ago

Paid Social Strategist

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $95K/yr

5+ years exp

Tinuiti is the largest independent full-funnel marketing agency in the U.S., specializing in maximizing growth and minimizing waste through innovative marketing strategies. As a Paid Social Strategist, you will be responsible for planning and optimizing Paid Social programs to enhance customer acquisition and revenue growth while collaborating with various teams to implement best practices.

AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising

Responsibilities

Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty

Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact

Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative)

Teach clients and teammates, and document what works so others can reuse it

Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+). Test small, prove value, then scale

Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools

Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence

Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes

Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets)

Help your Pod adopt better ways of working

Seeks feedback, pushes craft excellence, and embraces technology and change

Prioritizes client outcomes with innovation, precision, and proof

Acts with speed, eliminates waste, and holds themself accountable

Qualification

Paid Social ManagementMeta Advantage+/CAPITikTok Smart PerformanceGA4Audience DesignCreative TestingClient CommunicationCollaboration Skills

Required

5+ years managing Paid Social across Meta and TikTok

Hands-on with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog/DPA

Comfortable with GA4 and platform analytics; can effectively design tests and connect media to revenue, CAC, and LTV

Senior stakeholder-ready storytelling; influence across functions; client-facing presence

Preferred

Experience with Pinterest, Snapchat, or Reddit is a plus

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources