DLA Piper · 19 hours ago
BD & Marketing Operations Sr. Specialist
DLA Piper is a collaborative and supportive firm, seeking a BD & Marketing Operations Sr Specialist to enhance their marketing and business development initiatives. This role is crucial for driving operational excellence within the BDM department and optimizing processes to support firm priorities.
AdviceLaw EnforcementLegalProfessional Services
Responsibilities
Contribute to the development of and execute on the implementation of sophisticated marketing processes and procedures across that support the BDM team
Create tools and resources that facilitate transparency and measure ROI within BDM and with lawyers
Guide and train the firm's centralized back-office marketing administrative team, Marketing Central, as their go-to, day-to-day point of contact
Improve centralized marketing support by improving and realigning process-driven tasks
Drive planning and production of firm promotional webinars and support other firm event processes
Measure and analyze results of marketing initiatives and report on ROI
Assist with building a knowledge base in ServiceNow, incorporating feedback from stakeholders and process owners. Use this feedback to create and update process documents across MBD as needed
Perform other tasks and special projects as needed
Qualification
Required
Proven experience supporting client growth initiatives in a law firm or professional services environment
Solid understanding of business development best practices
Agility and the ability to quickly adapt to changing assignments, competing deadlines, and evolving team structures
Strategic thinker with strong execution skills
Ability to translate ideas into action while maintaining responsiveness, attention to detail, and quality under pressure
Strong executive presence and comfort engaging with senior lawyers and firm leadership
Exceptional written and verbal communication skills
Ability to distill complex information into clear, compelling messaging
Collaborative, team-oriented mindset and ability to work seamlessly across departments, practice groups, and regions
Proficiency in Microsoft Word, Excel, and PowerPoint
Bachelor's Degree in Marketing, Communications, Business, or related field
6 years' experience in Marketing or business development in a professional services environment
Excellent project management and organization skills
Strong attention to detail and ability to adhere to strict and moving deadlines
Ability to build relationships with internal and external stakeholders
Proven ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline-driven environment
Support implementation and continued improvement of MBD's platforms and technology stack
Self-starter with strong critical thinking skills and a solid understanding of the Marketing Operations function within a sophisticated global law firm
Skilled in analyzing data and leveraging multiple information sources to develop actionable insights and recommendations
Strong writing and editing skills
Strong attention to detail and commitment to maintaining data integrity and compliance standards
Ability to collaborate effectively with attorneys, business development teams, and cross-functional stakeholders
Demonstrated adaptability and willingness to learn new technologies, tools, and processes to support evolving marketing strategies
Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties
Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner
Provide timely, accurate, and quality work product
Successfully meet deadlines, expectations, and perform work duties as required
Foster positive work relationships
Comply with all firm policies and practices
Engage in both physical and sedentary activity, such as working at a computer for extended periods of time, including on-screen reading and typing, participating in digital/virtual conference calls, and participating in meetings as needed
Ability to work under pressure and manage competing demands in a fast-paced environment
Preferred
Experience with CRM and experience management platforms such as InterAction is a plus
Knowledge of and experience with webinar operations, including CLE and CPE requirements
Proficient in working with Zoom or other webinar platforms
Experience with SharePoint and Microsoft Copilot preferred
Familiarity with CRM systems (e.g., InterAction, Dynamics, Peppermint) and marketing automation tools
Benefits
Medical/dental/vision insurance
401(k)
Company
DLA Piper
DLA Piper is a global law firm with lawyers located in more than 40 countries to helps clients with their legal needs around the world.
Funding
Current Stage
Late StageLeadership Team
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