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SchooLinks · 1 month ago

Customer Marketing Campaign Manager

United States

Full-time

Remote

Mid Level

$75K/yr - $90K/yr

SchooLinks is a company focused on driving customer engagement and growth through strategic marketing initiatives. The Customer Marketing Campaign Manager will design and execute lifecycle programs aimed at boosting customer adoption, upsell, and loyalty while ensuring campaigns contribute to measurable business outcomes.

AnalyticsArtificial Intelligence (AI)Career PlanningEdTechEducationInformation ServicesInternetSaaSSocial Media

Responsibilities

Run campaigns that create customer expansion pipeline for Sales and Customer Success

Ability to spot and problem solve for expansion related operations/process bottleneck

Develop and execute lifecycle marketing strategies to drive adoption, upsell, and cross-sell within existing accounts

Partner with Customer Success, Sales, and Marketing to align campaign plays with account goals and customer needs

Build personalized campaigns triggered by customer signals (e.g., renewal windows, feature usage, etc.)

Leverage in-product messaging, lifecycle emails, and webinars to drive feature adoption and expansion

Establish segmentation frameworks to target customers by adoption stage, account tier, and opportunity type

Own the end-to-end lifecycle of expansion campaigns—from strategy and creative through execution and reporting

Measure and report on campaign effectiveness (pipeline created, ARR uplift, conversion rates) and continuously optimize

Keep organized campaign documentation and maintain insights to inform future initiatives

Monitor competitors' marketing activities and identify opportunities for differentiation

Qualification

Marketing automation toolsCRM segmentationData visualization toolsVideo creationProject managementDesign sensibilitiesTechnology savvyWritten communication

Required

Enjoy working in a collaboratively competitive and fun environment. Achieve your goals while also making others around you better too!

Be comfortable in a fast-paced, high energy, ever changing environment

Possess a go-getter attitude! You strive to turn any 'No!' you get into a 'Yes!'

Excellent written communication that is substantive and domain-specific - Can you write a good email? Can you write copy around the benefits of a product? Can you write talking points for a PM to deliver to a webinar of customers?

Design sensibilities - You need to be able to create 1-pagers, you don't need to 100% design and create brochures, one pagers, etc, BUT you should be able to do these on your own whether in Canva, Word, etc, doesn't matter but these have to look good and be high fidelity enough to put in front of prospects and customers without having to always wait for a designer to help you

Hands-on experience with marketing automation tools (HubSpot, Salesforce, Webflow, etc.) and CRM segmentation

Ability to use basic data visualization tools (e.g., Looker, Tableau) for campaign performance

Video creation abilities -- can you use tools to record product videos, add slides, and stitch them together

Project management skills prioritize and manage fast-moving initiatives that involve several stakeholders, timed to product releases, with visibility across multiple teams

Technology savvy - need to be able to use and understand our product and how it maps to the specific needs of our customers