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Motive · 17 hours ago

Campaign Specialist

Austin, TX

Full-time

Onsite

Entry, Mid Level

$52K/yr - $79K/yr

2+ years exp

Motive is a company that empowers physical operations with advanced tools for safety and productivity. The Campaign Specialist will support the Integrated Campaigns team in executing high-impact marketing campaigns, ensuring alignment with sales, and driving pipeline growth across new business accounts.

Computer Software

H1B Sponsor Likely

Responsibilities

Support campaign execution: Help develop and launch integrated campaigns across digital, email, direct mail, and events that drive demand across mid-market and commercial segments

Align with sales and BDR teams: Partner with BDRs and AEs to execute sales-aligned campaigns and cadences, ensuring marketing and sales messaging is integrated and consistent

Manage sales enablement resources: Maintain 1-pagers, battle cards, campaign playbooks, and content libraries in tools like Seismic, ensuring assets are current and easily accessible

Own campaign and sales calendars: Manage the marketing calendar, daily “hustle” and direct-mail schedules, sales cadence timelines, and recurring enablement sessions

Conduct market and account research: Identify new outreach opportunities, surface competitive insights, and develop timely “reasons to reach out” based on market signals and events

Track performance and insights: Monitor key campaign metrics (leads, MQLs, SQOs, pipeline generated) and provide input to help the team prioritize efforts and improve performance

Support administrative and operational processes: Maintain campaign records in CRM and marketing automation platforms, assist with list building, campaign setup, and reporting dashboards

Collaborate cross-functionally: Work with product marketing, design, RevOps, and sales teams to ensure alignment, asset readiness, and a seamless campaign handoff process

Enable the sales team: Support campaign rollout to BDRs and AEs through enablement sessions, providing context, messaging, and content updates to ensure sales adoption

Identify and resolve campaign issues independently: Troubleshoot executional roadblocks and maintain proactive communication with stakeholders to ensure campaign success

Qualification

B2B marketingCampaign coordinationSales enablementMarketing toolsProject managementAnalytical mindsetBuyer personasContent management systemsCommunication skillsCollaborative team player

Required

2–3 years of experience in B2B marketing, campaign coordination, sales or demand generation, preferably within a technology or SaaS environment

Strong organizational and project management skills—comfortable managing multiple priorities, deadlines, and stakeholders

Proven ability to partner with sales and BDR teams and support enablement activities such as cadence creation, sales resources, and campaign launches

Understanding of buyer personas, user journeys, and sales processes—with a curiosity to learn what drives conversion at each stage

Analytical mindset with the ability to interpret campaign performance metrics and communicate insights to the broader team

Proficiency in marketing tools such as Salesforce, Asana, Marketo and Salesloft (or similar CRM/marketing automation systems)

Excellent written and verbal communication skills; ability to adapt tone and messaging across marketing and sales audiences

Collaborative team player who's eager to learn, experiment, and continuously improve

Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience)

Preferred

Experience with content management systems, microsite launches, and campaign reporting dashboards is a plus

Benefits

Health, pharmacy, optical and dental care benefits

Paid time off

Sick time off

Short term and long term disability coverage

Life insurance

401k contribution

Company

Motive

Glassdoor4.0

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable.

Founded in 2013

San Francisco, California, US

1001-5000 employees

http://gomotive.com

H1B Sponsorship

Motive has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (21)

2024 (24)

2023 (12)

2022 (8)