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Primary Venture Partners · 1 month ago

VP of Marketing, Programming & Networks

New York, NY

Full-time

Onsite

Mid, Senior Level, Lead/Staff

$250K/yr - $275K/yr

8+ years exp

Primary is a seed-stage venture capital firm dedicated to delivering exceptional support to the founders of transformational businesses. The VP of Marketing, Programming & Networks will architect strategies to attract and engage key individuals in tech, creating high-quality experiences that foster relationships and drive business outcomes.

Developer ToolsE-CommerceFinTechGenerative AIHealth CareManufacturingPropTechSmall and Medium BusinessesSupply Chain Management

Responsibilities

Operationalize investor networks: Create systems, playbooks, and cadences that activate hundreds of relationships across segments like healthcare, fintech, infrastructure, and AI - turning connections into compounding networks that create deal flow, diligence, and referrals

Design and scale our programming strategy: Build segment-specific experiences across programming, content, and community events (e.g. councils, dinners, masterclasses, newsletters) that reliably attract and engage high quality target personas across each investment pod

Own brand & content: Lead Primary’s brand narrative, digital presence, and content franchises (podcasts, editorial, events) that position us as a trusted voice in the ecosystem

Lead tentpole events: Own the strategy and execution of our annual 2,000-person NYC Summit and other signature programs that serve as brand-defining moments and relationship accelerators for Primary

Build the network operating system: Develop the processes infrastructure to organize and scale engagement that turns our network into a measurable, compounding asset - CRM hygiene, coverage mapping, engagement tracking and data capture

Drive measurable outcomes: Establish KPIs, reporting, and review cycles that inform iteration and demonstrate how programming drives access, engagement quality, and deal velocity. Where relevant, you’ll also build a sustainable sponsorship engine

Lead a lean, doer-heavy team: Manage a team of 2 and partner closely with investors and internal teams to deliver high-quality, on-brand execution that compounds over time

Qualification

Network buildingProgramming strategyBrand managementEvent managementCRM systemsAudience segmentationRelationship managementContent creationOperational excellenceTeam leadership

Required

8–12+ years experience building networks, programs, or communities that drive business outcomes - ideally in venture, startups, media, or GTM leadership

Exceptional taste. You know what great looks like and have a strong sense of what resonates with sophisticated audiences, from the tone of a newsletter to the guest list of a dinner

A desire to build. You are a doer who thrives with autonomy, connects dots across teams, and delivers with excellence

A deep relationship orientation. You are credible with senior operators and investors, and fluent in the language of startups

A strong systems mindset. You are skilled in thinking in terms of audience segmentation, CRM discipline, coverage design, and program measurement

Experience turning creative ideas into operationalized, repeatable wins that drive measurable firm outcomes

You must be available to work onsite in our NYC office 3+ days a week