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Ulta Beauty · 1 month ago

Manager Integrated Marketing

Bolingbrook, Illinois

Full-time

Hybrid

Mid, Senior Level

$88K/yr - $120K/yr

6+ years exp

Ulta Beauty is the largest North American beauty retailer, seeking a Manager of Integrated Marketing to advance its brand equity through integrated marketing campaigns. This role involves leading strategy, planning, and execution for various campaigns, collaborating across teams to enhance guest engagement and business impact.

BeautyConsumer GoodsCosmeticsRetail

Responsibilities

Lead the development and execution of omnichannel campaigns for Holiday, Services (Salon, Benefit Brow, Ear Piercing), and brand Events (Birthday Party, Cue the New) from brief to launch to sustain

Own campaign strategy and brief development, defining objectives, audience insights, key messages, and go-to-market plans aligned to Ulta Beauty’s brand equity platform

Collaborate closely with customer growth marketing, consumer insights, media, creative, merchants, and other key stakeholder groups to ensure execution of marketing plans/strategies is data driven, clear and cohesive

Champion data-driven storytelling, leveraging performance and consumer insights to inform campaign optimization and future strategies

Serve as the main point of contact for channel teams and internal/external agencies to ensure seamless collaboration and cohesive execution across touchpoints

Manage budgets and timelines, ensuring on-time, on-budget delivery of campaign initiatives with clear KPIs and measurement plans

Stay ahead of industry trends and consumer behavior, identifying innovative ways to activate brand equity through seasonal moments and guest experiences

Qualification

Brand marketing experienceIntegrated marketing strategiesCampaign managementData-driven storytellingCross-functional collaborationCreative managementPassion for beautyCommunication skillsAttention to detailLifelong learner

Required

6+ years of brand marketing experience in consumer facing or retail marketing

Experience managing large-scale seasonal campaigns, including Holiday, with ownership from strategic planning and briefing through creative execution and post-campaign analysis

Proven track record of developing and leading 360° integrated marketing strategies that drive measurable business results and elevate brand equity

A big picture strategic, data-driven thinker and organized ‘doer' who can translate insights into action and navigate ambiguity to move plans forward

Demonstrated creativity and creative management, including collaborating with a creative team and/or agency partners

Experience supporting or leading brand activations, from ideation to execution, across experiential, event, and partnership platforms that connect brand purpose

Proven ability to collaborate cross-functionally in a fast-paced environment, leading through influence, prioritizing effectively, and maintaining strong attention to detail

Excellent written and verbal communication and presentation skills with confidence to represent the brand at all levels of the organization

Passion for business/the work and a lifelong learner

Bachelor's degree in business, marketing or related fields

Travel may be required (<10% of time)