DraftKings Inc. · 11 hours ago
Senior Product Manager, Marketing Platform
Boston, MA
Full-time
Onsite
Senior Level
$136K/yr - $170K/yr
7+ years expDraftKings Inc. is a publicly traded technology company that is at the forefront of innovation in the gaming industry. As a Senior Product Manager for the Marketing Platform, you will lead the strategy and execution of growth marketing capabilities that enhance customer acquisition and performance outcomes, while collaborating with cross-functional teams to ensure successful product delivery.
Fantasy SportsGamingOnline GamesSports
Responsibilities
Define and lead the strategic roadmap for marketing platform capabilities that power scalable, data-driven growth across the business
Guide cross-functional teams through discovery, development, launch, and iteration of tools that drive paid media performance, creative optimization, and campaign efficiency
Translate vision into clear product requirements, success metrics, and business cases that align with marketing and company-wide objectives
Collaborate with Engineering, Data Science, Analytics, and Marketing to ensure seamless, scalable, and privacy-compliant product delivery
Evaluate and integrate third-party marketing technologies to expand platform functionality and improve execution speed
Use experimentation frameworks and performance data to prioritize investments and optimize key growth metrics like CAC, LTV, and ROI
Apply machine learning and automation strategies across the marketing stack to improve targeting, measurement, and operational scale
Influence platform and marketing strategy through structured thinking, clear communication, and a deep understanding of performance levers
Qualification
Required
Bachelor's Degree in Computer Science, Marketing, Data Science, or any suitable combination of education, training, and experience
At least 7 years of experience in product management, with a focus on marketing technology, digital advertising platforms, or growth-focused products
Deep expertise in the digital advertising ecosystem—including attribution models, DSPs, MMPs, and campaign optimization technologies
Strong analytical mindset with a data-driven approach to prioritization, experimentation, and decision-making
Demonstrated experience applying A/B testing and experimentation frameworks to drive product iteration and performance
Familiarity with machine learning applications in martech and a track record of building automated, scalable solutions
Proven ability to operate effectively in complex, fast-paced, and cross-functional environments
Excellent communication and storytelling skills, with the ability to align stakeholders and influence product direction across teams
A strong sense of ownership and accountability, with a passion for solving complex problems and driving continuous improvement
Benefits
Bonus
Equity
Benefits as applicable
Company
DraftKings Inc.
It's simple, we believe life is more fun when you're in on the action.
1001-5000 employees
H1B Sponsorship
DraftKings Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (5)
2022 (38)
2021 (27)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
$1.64BKey Investors
Michael JordanManhattan Venture Partners (MVP)Eldridge Industries
2025-03-04Post Ipo Debt· $600M
2024-06-06Post Ipo Equity· $324.04M
2020-09-02Post Ipo Equity
Leadership Team
Jason Robins
CEO and Co-Founder
Alan Ellingson
Chief Financial Officer
Recent News
2026-01-11
The Motley Fool
2026-01-09
Company data provided by crunchbase