AMH · 2 months ago
Demand Generation Marketing Manager
Las Vegas, NV
Full-time
Onsite
Mid, Senior Level
$90K/yr - $112K/yr
5+ years expAMH is one of the leading single-family rental companies and homebuilders in the country, recognized as a top employer. The Demand Generation Marketing Manager will develop and implement strategies to generate leads for future residents and drive brand awareness and engagement across various platforms.
Property ManagementReal EstateReal Estate InvestmentRental
Responsibilities
Develop comprehensive demand generation strategies to drive qualified prospective leads
Plan, execute, and optimize multi-channel marketing campaigns
Oversee the day-to-day management of all aggregators including Zillow and the implementation of all digital advertising and email campaigns
Deploy successful bidding strategies, placement mixes, and targeting to hit acquisition goals and key performance indicators (KPIs)
Create data-driven decisions to improve Marketing and Leasing funnel performance
Work closely with internal stakeholders to develop and implement marketing strategies
Test new platforms and approaches to reach target audiences
Qualification
Required
Bachelor's degree in marketing or a related field required
Minimum five (5) years of experience managing demand generation, digital marketing, and/or other related field required
Hands-on experience managing digital marketing and digital advertising in multiple channels and experience with Google, Meta required and ideally with real-estate aggregators like Zillow, Redfin/Apartments.com
Experience using reporting software (i.e., Power BI or Tableau)
Extensive experience in developing and executing multi-channel marketing campaigns
Proven track record of delivering results in brand awareness, engagement, lead generation, nurturing, and conversion
Knowledge of SEO required
Excellent verbal and written communication, problem-solving, planning and analysis skills
Strong relationship management, organizing and customer service skills
PC skills
Strong staffing, development, and appraisal skills
Ability to interact effectively at all levels and be an effective member of project teams
Strong customer, quality, and results orientation
Preferred
Minimum two (2) years of active marketing experience with hands-on development and execution of marketing strategies preferred
Proficiency in marketing automation and CRM software preferred
Marketing certifications such as Google AdWords, Facebook Blueprint, American Marketing Association (AMA) Certified Professional Marketer, Direct Marketing Association (DMA) Certifications, Hootsuite Certifications, Google Analytics certification, Adobe Certification etc. are a plus
Benefits
Medical, dental and vision insurance
Flexible spending accounts and/or health savings accounts
Dependent savings accounts
401(k) with company matching contributions
Employee stock purchase plan
Tuition reimbursement program
9 paid holidays per year
Paid time off (PTO) at a rate of 0.0577 hours of PTO per hour worked, up to a maximum of 120 hours per year
Company
AMH
At AMH, we’re redefining what it means to make a home yours. And we’re doing it with care.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$3.15B2025-05-06Post Ipo Debt· $650M
2024-12-02Post Ipo Debt· $500M
2024-06-18Post Ipo Debt· $500M
Leadership Team
Philip Irby
Chief Technology Officer
Recent News
2026-01-11
Maryland Daily Record
2026-01-11
2026-01-09
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