Dandy · 2 months ago
Growth Media Manager
United States
Full-time
Remote
Mid, Senior Level
$128K/yr - $150K/yr
4+ years expDandy is transforming the dental industry through technology and innovation. They are seeking a Growth Media Manager to build, scale, and optimize direct media buys and direct mail programs, driving qualified pipeline through strategic media partnerships and performance optimization.
Artificial Intelligence (AI)CADDentalHealth CareIndustrial AutomationLogisticsManufacturingSoftware
Responsibilities
Own Dandy’s direct media and partnership strategy with a focus on podcasts, email newsletters, display takeovers, and influencer / creator partnerships, testing and scaling channels that drive both brand impact and measurable performance
Position Dandy at the forefront of the dental industry by partnering with creators, publishers, and platforms that shape key industry conversations and trends
Oversee end-to-end campaign execution, including partner selection, content strategy, asset delivery, and performance reporting
Build and execute a full-funnel growth media strategy, intentionally balancing brand-building efforts with performance-driven activations
Amplify Dandy’s owned assets (webinars, ebooks, case studies) through paid distribution and partner channels
Develop and maintain clear campaign calendars, documentation, and processes, ensuring multiple programs are tracked and delivered on time
Work closely with Marketing Operations to ensure clean attribution, lead routing, and performance visibility from partner activation through pipeline
Partner with Sales and SDR teams to assess lead quality, share learnings, and refine partner, audience, and messaging strategies over time
Own Dandy’s direct mail strategy across postcards, catalogs, and gifting to reach both SMB and Enterprise audiences
Develop segmentation, personalization, and offer strategies to improve response and conversion rates
Manage vendor relationships covering production, personalization, and distribution
Allocate budget and prioritize programs based on performance and growth opportunity
Analyze results and continuously optimize direct mail for engagement, ROI, and pipeline impact
Qualification
Required
4–6+ years of experience in B2C Performance marketing or B2B demand generation, media buying, or performance marketing, with at least 2+ years managing direct media buys
Proven experience negotiating and managing partner relationships and direct buys
Demonstrated ability to analyze performance data, manage budgets, and optimize for CPL, lead quality, and pipeline impact
Highly organized and process-driven, with a track record of managing multiple campaigns simultaneously and ensuring clean execution end-to-end
Performance marketing & analytical mindset. We are very data-driven!
Experience in B2B or B2C high growth company
Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value
Overall track record of professional and academic success
Preferred
Experience using Marketo
Experience managing international direct buys
Outstanding professional references to share
Experience with high-volume SMB B2B marketing motions
Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work
Benefits
Healthcare
Dental
Mental health support
Parental planning resources
Retirement savings options
Generous paid time off
Company
Dandy
More than a dental lab—Dandy is a tech-powered, end-to-end solution delivering high-quality, customized restorations at scale.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
GreenoaksPrimary Venture Partners
2025-05-02Series D
2022-08-17Series C
2022-01-20Series B
Leadership Team
Daniel Hanover
Co-Founder, Chief Executive Officer, Chief Technology Officer
Toni Oloko
Co-Founder
Recent News
Company data provided by crunchbase