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Quest Diagnostics · 1 month ago

Senior Paid Media Specialist (Hybrid)

Secaucus, NJ

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $120K/yr

2+ years exp

Quest Diagnostics is seeking a highly motivated and detail-oriented Senior Paid Media Specialist to join their Consumer Marketing team. This role is crucial for executing and optimizing performance marketing campaigns across multiple digital channels, working closely with Media Managers to drive measurable business outcomes.

BiotechnologyHealth CareHealth DiagnosticsInformation ServicesPrecision Medicine

Responsibilities

Execute and manage paid campaigns across core performance channels (Paid Search, Paid Social, Programmatic Display, Video, YouTube, and emerging platforms)

Monitor pacing, budgets, and KPIs to ensure campaigns deliver against performance goals

Perform ongoing bid, budget, and audience optimizations based on performance insights

Partner with creative teams to brief, test, and iterate ad assets tailored for each channel and audience segment

Ensure correct trafficking, QA, and delivery of creative across platforms

Manage campaign tagging, tracking, and measurement implementation

Contribute to test-and-learn strategies, including A/B testing of creative, audiences, placements, and bidding models

Support creation and management of purchase orders (POs), invoices, and budget reconciliations

Liaise with vendors and platform reps to stay ahead of betas, best practices, and opportunities

Ensure campaigns are executed with accuracy, speed, and compliance with brand and legal guidelines

Actively explore and leverage AI tools to improve workflows, from creative generation to media optimizations

Experiment with automation for reporting, data analysis, and campaign adjustments to drive efficiency and performance

Qualification

Digital media buyingMeta Ads ManagerGoogle AdsPerformance marketing KPIsAI-driven media toolsOrganizational skillsAttention to detailFast-paced environment