Method Recruiting, a 3x Inc. 5000 company · 5 days ago
Sr. Marketing Data Scientist
Method Recruiting is a 3x Inc. 5000 company seeking a Senior Marketing Data Scientist to join their Marketing Data Science & Analytics team. The role focuses on driving growth and engagement through AI-powered business intelligence and advanced analytics, enabling data-driven marketing strategies across various stages of customer interaction.
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Responsibilities
Identify, prioritize, and execute opportunities to scale marketing efforts across acquisition, engagement, and retention
Evaluate the incremental impact of marketing investments through experimentation (A/B testing, causal inference) at both macro and granular levels (channel, tactic, creative, etc.)
Build, operationalize, and iterate on data science solutions such as Marketing Mix Models, Audience Scoring, and Customer Segmentation to drive intelligent marketing strategies
Provide closed-loop data science support for audience-centric marketing, including audience sizing, experiment design, segmentation, and targeting model development
Support pricing, promotions, and other key business decisions through experimentation and ad hoc analysis
Qualification
Required
M.S. or B.S. in Math, Economics, Statistics, Engineering, Computer Science, or a related quantitative field
6+ years of industry experience as a Data Scientist (or equivalent)
Advanced SQL expertise
Expert-level experience with Python programming
Deep knowledge of experimental design and causal inference
Strong analytical and causal reasoning mindset
Expertise in predictive modeling and statistical/machine learning techniques
Experience applying predictive modeling to marketing use cases (e.g., CLTV, churn prevention, targeting)
Fluency with Python ML libraries (e.g., Scikit-learn, PyTorch)
Proficiency with data visualization and dashboard tools (e.g., Looker, Tableau)
Preferred
Bias for action and a first-principles, systems-thinking approach
Proven ability to independently initiate and complete end-to-end projects
Prior experience in growth marketing (CRM and/or paid media)
Solid understanding of the advertising and martech landscape and trends
Experience in finance, fintech, or technology industries
Background in marketing or product data science or consulting
Hands-on experience with Databricks
Experience applying econometric modeling (e.g., MMM) to optimize spend and maximize ROAS
Knowledge of advanced data science techniques such as Bayesian statistics, Bandit models, and Net Lift modeling
Benefits
401(k) with employer match
Exceptional health insurance with minimal out-of-pocket costs
Fitness subsidy
Free in-office lunches and snacks (if applicable)
Autonomous, flexible work environment
Customer-driven culture
Opportunity to build products that make a real difference in people’s lives
Company
Method Recruiting, a 3x Inc. 5000 company
Method Recruiting is the product of decades of direct experience within the digital marketing industry.