Priceline · 8 hours ago
App Growth Specialist
Norwalk, CT
Full-time
Hybrid
Mid Level
$95K/yr - $120K/yr
3+ years expPriceline is a leading online travel company focused on helping customers experience significant moments in their lives. The App Growth & Acquisition Specialist will be responsible for growing Priceline’s mobile app audience and driving high-quality installs through data-driven strategies and performance marketing initiatives.
CollaborationE-CommerceLeisureMobileTicketingTransportationTravel
Responsibilities
Contribute to the end-to-end mobile app acquisition strategy across paid channels (e.g., Meta, Google ACi, Apple Search Ads, TikTok, programmatic)
Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword performance
Analyze performance data to uncover insights, trends, and opportunities to improve ROI and user quality
Collaborate with:
Creative teams to test and evolve ad concepts, messaging, and app store assets
Analytics and BI teams to define success metrics, implement tracking, and ensure data accuracy
Product and CRM teams to improve onboarding, retention, and LTV of acquired users
Oversee MMP (mobile measurement platform) relationship and manage related asks from internal stakeholders as well as external partners
Manage budgets, forecasts, and pacing to deliver efficient and scalable growth
Optimizing web-to-app journeys: Help shape the conversion paths from web to app, improving landing experiences and increasing activation
You’ll partner with Research, Product and Brand to ensure we communicate a clear and differentiated app value to new and existing users
Stay current with mobile ecosystem trends, privacy updates (e.g., SKAN, ATT), and best practices
Collaborate with product and CRM teams to improve onboarding, retention, and LTV of acquired users
Qualification
Required
3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition
Proven track record managing paid app install campaigns and ASO programs
Strong analytical and quantitative skills; proficiency with tools such as Appsflyer, Firebase, Adjust, Kochava, Tableau
Experience with A/B testing, creative optimization, and data-driven decision-making
Deep understanding of mobile attribution, tracking, and privacy frameworks
Exceptional collaboration skills and ability to work cross-functionally with marketing, product, and analytics teams
Passion for travel, technology, and innovation in the mobile space
Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust
Unquestionable integrity and ethics is essential
Company
Priceline
Priceline is a travel-related deal search technology that enables travelers to find travel and lodging deals and discounts. It is a sub-organization of Booking Holdings.
1001-5000 employees
H1B Sponsorship
Priceline has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (24)
2023 (19)
2022 (32)
2021 (42)
2020 (32)
Funding
Current Stage
Public CompanyTotal Funding
$77.34M1999-03-30IPO
1998-12-01Series B· $55.35M
1998-07-31Series A· $20M
Leadership Team
Brett Keller
CEO
Sejal Amin
Chief Technology Officer
Recent News
2025-12-30
Company data provided by crunchbase