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Esri · 5 hours ago

Brand Marketing Specialist II

Redlands, CA

Full-time

Onsite

Mid Level

$71K/yr - $110K/yr

3+ years exp

Esri is a company dedicated to creating positive global change through GIS technology. They are seeking a Brand Marketing Specialist II to develop and execute comprehensive brand strategies that drive business growth and enhance customer engagement, while managing multiple campaigns and analyzing data to inform decision-making.

3D TechnologyAnalyticsBig DataCivicTechData VisualizationInternet of ThingsMapping ServicesRemote SensingSoftware

Culture & Values

No H1B

Responsibilities

Develop and implement marketing strategies. Contribute to campaign planning and brand development efforts by supporting work plans, messaging frameworks, and positioning strategies. Assess customer requirements, market dynamics, and competitor activity to help identify opportunities for growth. Assist in segmenting the market and articulating value propositions that resonate with key audiences. Apply fundamental marketing strategy skills to moderate-difficulty projects that enhance the organization’s brand

Conduct research and apply insights. Perform both qualitative and quantitative analysis to support decision-making and measure campaign effectiveness. Collect, integrate, and prioritize multiple data sources to provide actionable insights to brand and campaign planning. Evaluate feedback and brand sentiment to help identify strategic opportunities and inform ongoing improvements

Develop brand content. Support the creation and execution of brand content across multiple channels including digital, social, print, and events. Leverage creative thinking and a strong understanding of audience needs to develop compelling messaging. Use basic design and storytelling principles to help distinguish the Esri brand in the marketplace. Contribute to the preparation of brand materials and visual assets that reflect Esri’s identity

Participate in brand development. Work closely with the branding team to contribute to the creation, refinement, and implementation of Esri’s brand identity. Support efforts to document and organize brand elements such as naming conventions, visual marks, and core messaging. Help ensure consistency and accuracy across branded materials

Communication and collaboration. Build collaborative relationships with internal stakeholders and contribute to open communication across cross-functional teams. Share regular updates on brand initiatives and participate in feedback loops to improve brand alignment. Help ensure consistent messaging across regions and departments by reinforcing brand guidelines

Qualification

Digital marketing campaignsData analysisBrand content developmentAdobe AnalyticsProject management toolsCommunication skillsProblem-solving skillsCollaboration