Inbound 281 · 2 months ago
PPC Specialist
Troy, MI
Full-time
Onsite
Mid LevelInbound 281 is focused on industrial and commercial business, requiring a unique approach to SEO and web marketing. They are seeking a PPC Specialist who will create online marketing plans, manage Pay-per-Click accounts, and analyze web metrics to drive strategy and success for their clients.
AdvertisingMarketingProfessional Services
Responsibilities
Create online marketing plans, content calendars
Work with clients, account executives, designers, and developers to generate content, optimize copy, site structure, and landing pages for -Search Engine Marketing
Advocate and work with common social media platforms for both B2B and B2C clients
Analyze web metrics and analytics and create a strategy from that analysis
Create reports and presentations for clients
Manage Pay-per-Click accounts in Bing and Google paid advertising platforms, as well as social media advertising such as LinkedIn or Facebook Ads
Qualification
Required
Must have managed at least 20-30 different sites and be able to demonstrate success with respect to traffic and lead generation increases
Must be familiar with the tools of the trade such as MOZ, Screaming Frog, Google Tag Manager, and other Google programs
Past experience in SEO or PPC
Past experience in website design and structure
4-Year College Degree (IT, Business, Journalism or Marketing preferred)
Preferred
Understanding industrial vocabulary and experience in these sectors is highly desirable
Company
Inbound 281
Inbound 281 is a Marketing & Advertising that provides HubSpot, Marketing Automation, SEO, Marketing, Google PPC, Paid Media.
Founded in 2016
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Duane K.
COO
Company data provided by crunchbase