Intuit · 2 weeks ago
Outbound GTM Play Program Manager
Atlanta, GA
Full-time
Hybrid
Senior Level
$136K/yr - $184K/yr
5+ years expIntuit, through its Mailchimp division, empowers small businesses with marketing and automation solutions. The Outbound GTM Play Program Manager is responsible for owning and improving outbound plays, ensuring their performance through structured iteration and data-driven testing while aligning with Sales and Marketing teams.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Build and operationalize play briefs aligned to the roadmap set by Audience Strategy and GTM leadership
Translate strategic direction into structured, cross-functional execution plans across Sales and Marketing
Reconcile company-level mid market audience strategy (TAM and ICP) with the specific goals of each play — defining the optimal audience segments and personas to target
Own the quality of every play — ensuring it’s designed for clarity, alignment, and optimized measurable business impact
Serve as the central orchestrator for play delivery, coordinating across Sales, Enablement, Demand Generation, Product Marketing, and Sales Ops
Align dependencies across targeting, content readiness, tooling, and enablement
Maintain clear accountability and communication across GTM stakeholders to ensure consistent, high-quality execution
Be directly responsible for the quality and performance of each play — from launch to optimization
Establish a clear iteration framework: define how each play will be tested, evaluated, and improved over time
Identify levers to improve outcomes (e.g., sequence adjustments, audience refinements, message testing, timing optimizations)
Partner with Analytics and Sales Ops to monitor key metrics and translate insights into concrete iteration plans
Ensure plays are effectively adopted across Sales teams (BDRs, AEs) and embedded into daily motion
Collect feedback from the field, build trusted relationships with sellers, and ensure learnings feed back into play evolution
Partner with Enablement to ensure teams understand not just what to execute but why — reinforcing strategic intent
Track And Communicate Play-level Performance Across Key KPIs, Including Program-sourced revenue, Program-sourced deals and conversion/win rates, Sales adoption and engagement, Iteration velocity and quality
Surface insights and next steps to leadership to guide roadmap prioritization and continuous play improvement
Qualification
Required
5–7 years of experience in Sales Operations, Revenue Operations, GTM Program Management within a software company (SaaS required)
Background in Sales is welcome — provided it's complemented by 1-2 years minimum of structured operational or GTM program experience
Experience translating go-to-market strategy (TAM, ICP, or audience frameworks) into actionable programs
Proven success driving cross-functional program execution and iteration
Proficiency with Salesforce, Outreach, and analytics/reporting tools
Analytical, structured thinker with experience designing and managing performance testing or iterative improvement programs
Excellent stakeholder management and communication skills — able to influence across Sales, Marketing, and Operations
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
24-7 Press Release Newswire
2026-01-11
2026-01-09
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