F.N.B. Corporation · 2 months ago
Director of Consumer Banking Strategy and Product Development
Pittsburgh, PA
Full-time
Onsite
Director/Executive
15+ years expF.N.B. Corporation is seeking a Director of Consumer Banking Strategy and Product Development to lead the strategic direction for their consumer banking portfolio. This role involves driving integrated strategies that align with customer needs and market dynamics, overseeing product development, and leveraging technology and market trends to enhance customer engagement and profitability.
BankingFinanceFinancial Services
Responsibilities
Drive Portfolio Strategy: Lead the strategic planning and execution for consumer banking products, ensuring alignment across retail, small business, and related segments to meet evolving customer needs. Leverage and grow a deep understanding of the consumer banking business to drive product development, boost adoption, strengthen customer relationships, and increase profitability
Product Lifecycle and Growth Strategy: Lead end-to-end product development—from concept to launch and optimization—to deliver customer-focused solutions. Drive profitability through growth tactics, performance reporting, and strategic marketing direction. Act as subject matter expert, providing product, audience, and competitive insights to support Retail sales efforts
Leverage Technology and Market Trends: Monitor emerging technologies, evolving customer behaviors, and competitive dynamics to drive product innovation, shape pricing strategies, and uncover future opportunities. Identify key trends, track progress toward strategic goals, and evaluate the impact of rate changes on the balance sheet to inform recommendations to the pricing committee
Customer-Centric Strategy and Market Insight: Leverage market, demographic, and behavioral data to drive product sales through strategic messaging, feature optimization, and positioning. Collaborate with marketing and analytics teams to translate customer insights into actionable strategies that strengthen acquisition, engagement, and retention
Product Leadership and Strategic Collaboration: Leads product management and development using cross-functional teams including IT, Operations, Legal, Compliance, Training, Consumer Banking Solutions, and Marketing. Partners with Consumer Banking leadership on annual budget planning. Represents the product team in vendor management, ensuring critical external vendors meet service level expectations
Performs other related duties and projects as assigned
Qualification
Required
BA or BS
15 years of job-related experience
Excellent management skills
Excellent communication skills, both written and verbal
Excellent organizational, analytical and interpersonal skills
Detail-oriented
Ability to use a personal computer and job-related software
MS Word - Basic Level
MS Excel - Intermediate Level
MS PowerPoint - Intermediate Level
Strong strategic thinking, data fluency, and tech-savviness
Must excel at cross-functional collaboration, customer insight analysis, and translating trends into actionable strategies across retail and small business banking
Company
F.N.B. Corporation
F.N.B. Corporation (NYSE: FNB) is a diversified financial services company headquartered in Pittsburgh, PA.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-12-04Post Ipo Debt· $500M
1986-09-12IPO
Leadership Team
Brian Mancos
Director of Human Resources and Corporate Services
Frank Schiraldi
Director of Corporate Strategy
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