Aeroflow Health · 2 weeks ago
Manager, E-Commerce Strategy & Merchandising
United States
Full-time
Remote
Senior Level
7+ years expAeroflow Health is a leader in the home medical equipment segment of the healthcare industry, recognized for its innovative approach. The Manager, E-Commerce Strategy & Merchandising will lead digital merchandising and customer experience optimization for the Mom & Baby Team, ensuring an engaging e-commerce experience for expectant and new parents.
Health CareMedical Device
Responsibilities
Drive the strategy for digital merchandising to ensure products and services are positioned effectively, driving both education and conversion, to deliver a seamless customer experience across both insurance-covered and cash-pay pathways, including logged-in and logged out site experiences
Translate product positioning and marketing strategies into on-site merchandising, category organization, and promotional campaigns that drive conversion
Oversee the creation and maintenance of accurate, informative product descriptions that go beyond manufacturer content to add real value for customers
Analyze sales and engagement data to optimize product placement and visibility, ensuring top-performing and priority products and services are highlighted
Use data analytics and AI tools to recommend companion products, improve product bundling, and maximize cross-selling opportunities
Manage merchandising data (categories, attributes, product associations) to ensure accurate and strategic catalog presentation
Manage ongoing product catalog data, including updates, maintenance, and governance to ensure accuracy and consistency
Ensure the website’s layout, navigation, product placement, and overall customer journey are seamless and designed to move users through the funnel
Partner with Marketing, UX, Research, and Web Development teams to plan, design, and implement user experience enhancements
Manage product listings, site updates, and digital assets within Magento/Adobe Commerce, including CMS management, merchandising workflows, catalog governance, and QA/publishing processes
Maintain compliance with HIPAA/patient confidentiality regulations and other applicable laws and policies
Collaborate with Brand, Performance Marketing, and Web teams to align product strategy, campaigns, and site experiences, optimizing for engagement and conversion
Partner with SEO to optimize PDPs, review content, and enhance manufacturer and category pages for search performance and customer engagement
Partner with the Brand Marketing team to ensure all on-site content, modules, and landing pages align with brand standards, while optimizing visual hierarchy and design for both education and conversion
Monitor and report on key website performance and conversion KPIs, including conversion rate, bounce rate, click-through rates, and funnel performance
Partner with Brand Marketing to ensure the site supports email/SMS campaigns and drives deeper funnel conversion
Conduct data-driven analyses to identify user pain points, implement A/B testing, and develop strategies that improve both user education and purchase decisions
Present insights and actionable recommendations to leadership to enhance the overall customer journey and achieve business growth targets
Qualification
Required
Bachelor's degree in Marketing, Business, E-Commerce, or a related field
7+ years in eCommerce marketing (primarily B2C), with deep experience in online merchandising, site optimization, customer experience strategy, and product marketing
Proven success in growing DTC businesses through e-commerce channel improvements (beyond digital advertising), with a clear focus on conversion and revenue growth
Proficiency in data analytics and reporting tools (e.g., Google Analytics, Tableau) with the ability to evaluate product performance, user behavior, and conversion funnel metrics, and translate insights into actionable strategies
Hands-on experience with Adobe Commerce (Magento) or comparable enterprise platform (Shopify Plus, SFCC, BigCommerce), including product catalog/content management; Adobe Commerce certification preferred (Expert highly preferred)
Strong project management and cross-functional leadership skills with the ability to balance strategic vision and hands-on execution
Experience with predictive analytics, conversion rate optimization, cart abandonment recovery and personalization tactics
Detail-oriented, results-driven and committed to delivering best-in-class digital experiences
Comfort navigating Adobe Commerce (Magento) Admin for content and product updates, with a working understanding of HTML/CSS sufficient to collaborate effectively with developers (not to code independently)
Preferred
Experience with SEO best practices for e-commerce product listings, PDPs and manufacturer content
Knowledge of customer segmentation, lifecycle marketing and personalized shopping experiences
Previous experience in healthcare, medical equipment or other related industries
Familiarity with CRM tools (e.g., Braze) and how they integrate with e-commerce platforms
A passion for optimizing customer journeys, collaborating with creative teams and driving measurable business growth
Benefits
Health, dental, vision, life insurance
401K with company match
12 weeks of parental leave for birthing parent/4 weeks leave for non-birthing parent(s)
Additional Parental benefits to include fertility stipends, free diapers, breast pump
Paid Holidays
PTO Accrual from day one
Employee Assistance Programs
Company
Aeroflow Health
Aeroflow Health is recognized as a premier provider of durable medical equipment (DME). It is a sub-organization of Aeroflow Breastpumps.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
J
Josh Hill
EVP
Recent News
2026-01-08
Company data provided by crunchbase