Exelixis · 2 hours ago
Associate Marketing Director, CRC Key Customer Strategy (Launch)
Alameda, CA
Full-time
Hybrid
Director/Executive
$170K/yr - $241K/yr
9+ years expExelixis is focused on advancing cancer care, and they are seeking an Associate Director for CRC Key Customer Strategy. This role involves supporting brand strategy development and execution for the launch and ongoing promotion of Zanzalintinib in metastatic colorectal cancer, collaborating with key stakeholders to ensure brand objectives are met.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Strategically prioritize key customer strategy resources and activities to focus on those with high impact that support strategic insight capture and decision making
Partner with the GI Field Based Marketing team on thought leader engagement identification, segmentation, insights gathering and regional strategic initiatives to support zanza’s initial launch and ongoing promotion in mCRC
Partner with GI Field Based Marketing team and Medical Affairs on congress engagement with key opinion leaders to gather insights and assess strategic implications to the brand
Effectively lead core teams to plan, develop strategic objectives, create discussion content and execute advisory boards for various key customer audiences
Lead annual commercial advisory board planning and monitoring including managing the budget and ensuring compliance
Prepare and present advisory board output, collaborating and communicating frequently with Commercial and Medical Leadership
Manage vendor relationship and responsibilities for business rules, compliance, budget and execution of zanza mCRC advisory board plan and scope’
Lead development of all peer-to-peer speaker bureau content to ensure alignment with brand strategy
Partner effectively with cross-functional internal and external stakeholders to create a comprehensive plan, develop a process and continually capture insights from various activities to inform launch strategy and ongoing execution
Proactively identify relevant data events at major congresses and develop a plan to gain key customer insights on the impact of these events on clinical practice
Collaborate with CI team to ensure key market events are being closely monitored and rapidly communicate commercial implications of these events across the organization
Partner with Market Planning team to identify insights gaps, define research objectives and pull through insights into brand strategy
Present commercial implications of key events to field organization and other relevant stakeholders
Track marketing key performance indicates to ensure brand objectives and goals are being met
Present brand performance across the organization including senior leadership
Qualification
Required
Master's degree in related discipline and 9 years of related experience; or
BS/BA degree in related discipline and at least 11 years of related experience; or
Equivalent combination of education and experience
Pharmaceutical marketing and brand strategy development
Highly experienced in interacting with key opinion leaders and other account stakeholders
Advanced prioritization skills and ability to delegate activities
Advanced ability to inspire and influence others without authority
Advanced talent for blending innovation with pragmatic execution
Intermediate skills to network internally and externally
Advanced ability to draw insight from market research, key opinion leaders, the sales force and other sources to optimize strategic activities
Comprehensive strategic thinking, initiative and creativity
Advanced track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
Advanced presentation, verbal and written communication skills
Advanced understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process
Preferred
Oncology experience strongly preferred
Product launch experience is preferred
Management consulting experience is a plus
Experience in field sales or market research/analysis in the pharmaceutical or biotech industries is a plus
Benefits
401k plan with generous company contributions
Group medical, dental and vision coverage
Life and disability insurance
Flexible spending accounts
Discretionary annual bonus program
Sales-based incentive plan
Opportunity to purchase company stock
Receive long-term incentives
15 accrued vacation days in their first year
17 paid holidays including a company-wide winter shutdown in December
Up to 10 sick days throughout the calendar year
Company
Exelixis
Exelixis works is focused on discovering, developing and commercializing therapies for the treatment of cancer and other serious diseases.
1001-5000 employees
H1B Sponsorship
Exelixis has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (39)
2024 (25)
2023 (25)
2022 (28)
2021 (29)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$514MKey Investors
Deerfield
2015-07-23Post Ipo Equity· $135M
2012-02-16Post Ipo Equity· $65M
2010-06-03Post Ipo Debt· $160M
Leadership Team
Michael Morrissey
President and CEO
Christopher Senner
Executive Vice President and CFO
Recent News
2026-01-12
The Motley Fool
2026-01-09
Company data provided by crunchbase