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El Pollo Loco, Inc. · 1 day ago

Brand Marketing Manager

Costa Mesa, CA

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $130K/yr

5+ years exp

El Pollo Loco, Inc. is seeking a Brand Marketing Manager who will be responsible for marketing innovation and activation strategy. The role involves developing marketing calendars, executing brand strategies, and leading communication strategies for new products while collaborating cross-functionally to drive brand growth.

Food and Beverage

Responsibilities

Develop and execute marketing calendar to achieve sales and transaction goals around new product innovation

Implement brand strategy, build distinctive creative briefs, and new product innovation to establish a 1–2-year pipeline of consumer-driven ideas

Responsible for delivering new brand insights and innovations for products/offers using the 4D process, from concept to launch

Unlock growth opportunities into new category entry points resulting in increased sales, positive brand awareness, and consumer sentiment

Develop go-to-market plans for new products, promotions, and other calendar initiatives including strategy and naming

Lead communication strategy for new products in assigned area, including with operations and franchise partners, as well as in the media

Promote new products/offers to key stakeholder groups, including franchisees, department leaders and franchise business directors

Partner with internal creative team to execute merchandising initiatives and other brand activation initiatives

Partner with the Sr. Director, Marketing and Director, Business Insights & Customer Service to project program results, determine coupon discounts, identify success criteria/opportunities, and conceive new program concepts, providing data-based analysis and strategic recommendations

Develop and implement marketing strategies for new projects, menu changes, special menus, remodels, and rebranding campaigns

Other activities, duties or responsibilities that are assigned by your supervisor

Qualification

Product MarketingBrand ManagementMarketing StrategyProject ManagementConsumer Behavior AnalysisMicrosoft Office SuiteCommunication SkillsAttention to DetailSelf-Starter

Required

Bachelor's degree required; business degree preferred

Master's degree in business preferred

A minimum of five or more years of marketing, traditional and non-traditional brand management, or strategy planning experience

QSR or related industry experience is a plus

Demonstrated record of driving successful, high-impact brand strategies, understanding consumer behavior and market trends leading to impactful marketing initiatives

Possess and maintain a valid driver's license

Demonstrated experience leading all aspects of product marketing from concept to launch

Experience successfully launching new products that drive transactions, topline sales and brand awareness across all multiple channels

Big thinker with ability to develop and execute complex strategies with excellent attention to detail

Strong project management skills with ability to develop timelines, manage multiple and varied projects, prioritize competing, time sensitive requests and lead cross-functional teams

Ability to develop impactful innovation and marketing briefs that inspire culinary and creative partners

Strong communication skills and ability to effectively communicate with and influence internal and external business partners

Self-starter with ability to prioritize and plan work assignments and work under pressure of frequent and tight deadlines

High level of proficiency with technology including Microsoft Office Suite applications, customized database applications, and internet research tools

Ability to work at the Support Center consistent with the hybrid work policy

Benefits

Hybrid work schedule

Medical + Dental + Vision Insurance

401(K) Plan with match and immediate vesting

Flexible Spending Accounts

Vacation + Sick Pay + 12 Paid Holidays

Amazing office culture

Free El Pollo Loco food (Dine Out Card) + Restaurant Discount

Discounts on theme parks, movie tickets, sports events, hotels and more…

Company

El Pollo Loco, Inc.

Glassdoor3.5

In 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town.

Founded in 1980

Costa Mesa, California, USA

5001-10000 employees