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Spark Foundry · 2 weeks ago

Manager, Precision (Programmatic Media)

New York, NY

Full-time

Onsite

Mid Level

$74K/yr - $106K/yr

3+ years exp

Spark Foundry is part of Publicis Media, which delivers client value through data-driven global practices. The Manager oversees strategic planning and campaign execution for assigned clients, requiring both strategic insights and tactical implementation, while also training Programmatic Analysts and optimizing campaign performance.

AdvertisingMarketing

Responsibilities

Effectively communicate digital strategies and rational for tactical approaches for each campaign

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations

Oversight of larger and more strategic accounts and client relationships

Develop, grow, and maintain relationships with programmatic customers through exceptional client service

Formulate proposals for new client opportunities

Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

Partner with Analytics team on campaign measurement reporting and insights generation

Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

Work with media partners to ensure accurate platform implementation

Troubleshoot issues on all pre-production and live campaigns

Oversee campaign QA process

Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable

Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns

Attend client meetings, as needed

Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualification

Bid managementCampaign managementDigital media operationsAnalytical thinkingProject managementClient facing experienceMicrosoft Office proficiencyCommunication skillsWriting skills