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EILEEN FISHER, INC. · 2 months ago

Sr. Manager of CRM & Customer Insights

Irvington, NY

Full-time

Onsite

Senior Level

$125K/yr - $145K/yr

5+ years exp

EILEEN FISHER, INC. is a company focused on creating a workplace free from harassment and discrimination. They are seeking a Sr. Manager of CRM & Customer Insights to develop and scale CRM strategies, enhancing customer engagement and revenue through effective customer marketing in omni-channel environments.

ApparelE-CommerceFashionRetailWomen's

Qualification

CRM strategy developmentCRM platformsCustomer segmentationAnalytical skillsLoyalty programsCommunication skillsCollaboration skillsLeadership skills

Required

5+ years of experience in CRM, customer marketing in omni channel, or customer analytics, preferably in apparel, fashion, or retail

Proven track record of developing and scaling CRM strategies with measurable impact on revenue and engagement

Strong experience with CRM platforms (e.g., Salesforce Data Cloud, Salesforce Marketing Cloud, Snowflake, Merkle, Iterable), CDPs and analytics tools (e.g., Tableau, Looker, PowerBI, GA)

Deep understanding of customer segmentation, LTV modeling, and marketing attribution

Strong analytical and quantitative skills; comfortable with SQL or other data query languages a plus

Experience with loyalty programs, retention campaigns, and lifecycle marketing best practices

Excellent communication, collaboration, and leadership skills